Google Reader Alternative Curata Reader Launches

Online, June 18, 2013 (Newswire.com) - Curata, Inc. a global leader in content curation, announced the much-awaited launch of their Google Reader Replacement called Curata Reader. Over the past few weeks through an exclusive beta launch, Curata Reader has accumulated thousands of users and hundreds of thousands of feed subscriptions. The free product is now available online at http://reader.curata.com.

"Our hope is that Curata Reader is the simplest, cleanest and easiest feed reader out there, allowing readers to consume content without all the bells, whistle and hassles with other readers. ," said Pawan Deshpande, Curata CEO and Founder. "We have designed a product that solely focuses on reading content."

Earlier this year, Google announced that they would discontinue their popular Google Reader product used to consume RSS feeds by July 1st, 2013. Since then, many companies have built various alternatives to Google Reader to fill the upcoming void in the market. In April, Curata announced they would be developing a replacement, as well, leveraging years of experience developing similar content curation software for hundreds of marketers and businesses, ranging from small start-ups to global Fortune 500 companies. Curata Reader allows readers to not only read their online content, but allow them to filter through the content to create an uncluttered reading experience.

"Curata Reader is the most compelling alternative for Google Reader's current users." said Chris Guidry, one of the lead engineers on the Curata Reader project. "We encourage anyone to try out Curata Reader soon before they are locked out of Google Reader."

Curata Reader is available for free, and also has specialized responsive layouts for tablets and smartphones. New users can create accounts and import their feeds from Google Reader at http://reader.curata.com.

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Curata provides easy-to-use marketing solutions for content curation and content marketing. Curata's flagship product enables marketers to quickly find, organize and share content on specific issues or topics in order to establish thought leadership, own industry conversations and drive qualified web traffic. Curata was founded in 2007 and is headquartered in Cambridge, Mass. Learn more at http://www.curata.com