Google Touts Accelerated Digital Media's Performance Max Success During Quarterly Earnings Call

CHICAGO, May 3, 2023 (Newswire.com) - In its quarterly earnings call on April 25, 2023, Alphabet, Inc. highlighted the effectiveness of new Google Ads features by citing a recent Accelerated Digital Media (ADM) case study.

ADM demonstrated early mastery of Google's new Performance Max (PMax) campaign type on behalf of its client, Caraway. During the call, that success was referenced by Google Senior Vice President and Chief Business Officer Philipp Schindler.

"Caraway, a direct-to-consumer maker of cookware, used Target ROAS to uncap budgets and PMax to optimize and deploy spend across Google inventory," Schindler noted, citing data from ADM's case study: "PMax drove a 46% increase in revenue and 31% jump in ROAS, leading to Caraway's best business day in history.

PMax is an innovative Google Ads campaign type that uses machine learning to optimize spend across multiple Google networks, including search, display, YouTube, and more. Another new feature—the Target Return on Ad Spend (ROAS) bidding strategy—was also central to ADM's success with Caraway, which is documented in a 2022 case study.

ADM is a leading growth marketing agency serving eCommerce and digital health companies. As a Google Premier Partner, ADM receives advance access to new Google Ads tools like PMax and Target ROAS. The agency prioritizes testing and implementation of new marketing tools to build highly-customized marketing strategies for its clients.

"It's a privilege to help our clients exceed their goals," ADM CEO and Founder Tellef Lundevall said. "But it speaks to the ingenuity of our team when Google then references that success as a way to highlight its new product offerings."

Read the entire case study, "Delivering eCommerce Success Despite Low Product Inventory," and to learn more about ADM and its digital marketing services, please visit https://www.accelerateddigitalmedia.com.

Source: Accelerated Digital Media