Google's Farmer Update Aims to Rank High Quality Sites

Online, March 4, 2011 (Newswire.com) - Google has recently rolled out Google's Farmer Update, a significant improvement on Google's algorithm, aiming to better rank high quality websites on its search results.

Danny Sullivan of SearchEngineLand has named it as Google "Farmer" update so that there will be a shorthand way of talking about this major algorithmic update.

The main objective of this update is to lower down the rankings of sites that are just not very useful and with no original content. At the same time, it gives rewards to those high-quality websites focusing on providing unique, compelling and well-written content and information to search users by bringing them up on Google's top search results.

Google's Farmer Update has negatively affected the rankings of many websites, primarily hit those Article Directory Sites based from the visibility index analysis of Sistrix. According to Google's Official Blog, it claimed that 11.8% of their US search query results were changed.

Google believes that this new ranking improvement is their great move to achieving their goal of helping people find the most relevant answers to their search queries as quickly as possible.

At the moment, the update only affects the search results on Google.com; however, Google intends to roll it out worldwide soon.