Gorjana & Griffin Partners with the Epidermolysis Bullosa Medical Research Foundation
Socially conscious accessories brand launches dedicated charity collection with 100% of the proceeds going to the EBMRF
Online, May 16, 2013 (Newswire.com) - gorjana & griffin has partnered with the Epidermolysis Bullosa Medical Research Foundation, launching the gorjana EBMRF Butterfly Collection and the griffin EBMRF Bracelets. The collections were inspired by the selfless love of a mother fighting to raise awareness for EB, a rare and debilitating genetic skin disorder affecting patients across the globe, including her own son.
"From the beginning our company has placed a great deal of importance on giving back," said CEO Jason Griffin Reidel. "We are thrilled to partner with a hardworking charity like the EBMRF and hope that sales from these collections can have a real impact in the fight for a cure for EB."
Life for children affected by this painful disorder is nothing short of difficult. Riding a bike, skating, or participating in sports is near impossible, as normal activities can cause chronic sores. Children with EB are often referred to as Butterfly Children because their skin is as fragile as a butterfly's wings.
The gorjana EBMRF Butterfly collection and the griffin EBMRF Bracelets were designed especially for the EBMRF, with 100% of the proceeds benefitting the foundation.
About the Epidermolysis Bullosa Medical Research Foundation
The EBMRF was established in 1991 by Gary & Lynn Fechser Anderson and became an LA based organization in 2004 after Paul & Andrea Joseph's son was born with EB. All work, including executive, development and administrative, is done on a volunteer basis. It is the goal of the Foundation to keep operating costs at less than 1% of incoming donations so that a full 99% of contributions can go directly to their research programs. www.ebkids.org
About gorjana & griffin
gorjana & griffin is a socially conscious lifestyle brand, offering unique accessories for both women and men. Born from the design and business ambition of husband and wife, Gorjana and Griffin Reidel, the brand offers functional, stylish, and highly wearable jewelry, footwear, bags and other accessories. In addition, gorjana & griffin is committed to charity and social causes through its many charitable efforts and company foundation. www.gorjana-griffin.com
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Tags: accessories, charity collection, EBMRF, EBMRF Butterfly Collection, gorjana, gorjana & griffin, griffin, Laguna Beach
