Gran Melia Hotels & Resorts Launches New Branding Campaign By LGD Communications

Online, June 22, 2011 (Newswire.com) - Len Dugow, President & Chief Creative Officer of one of the top US agencies for hospitality advertising, LGD Communications, and Gran Meliá's Agency of Record, has just completed the second branding campaign for Gran Meliá, the 16-property flagship brand of hotels and resorts from Spanish hospitality giant Sol Meliá.

Dugow states, "This new campaign, entitled "The Red Muse," comprises eight images, each depicting a hotel guest savoring a moment of sublime satisfaction, courtesy of Gran Meliá's branded service culture, RedGlove."

Shot on location this spring in Madrid and Tenerife, the new campaign represents an evolution of the branding message devised by LGD over two years ago for the launch of Gran Meliá. From the start, the brand has been distinguished as a more passionate, Spanish take on elevated luxury. As the brand claim states, "Timeless Luxury with an Avant-Garde Flair."

MORE ABOUT LGD COMMUNICATIONS
LGD Communications is a full-service advertising, marketing and branding agency specializing in luxury residential real estate, resorts and hotels, as well as destination spas. LGD provides consulting to companies who target the upscale consumer across all marketing platforms.
For more information, please contact Len Dugow at 305.576.9400 or visit www.lgdcom.com

MORE ABOUT GRAN MELIA HOTELS & RESORTS
The flagship brand of Sol Meliá's luxury portfolio, Gran Meliá debuted in the spring of 2008 to widespread industry acclaim. With 16 properties, Gran Meliá is carving a strong market niche across Europe, Asia and Latin America as a new, more impassioned take on traditional luxury.