Great-Grandson of Harley-Davidson Co-founder to Officiate Asia Harley Days in Malaysia

Online, August 28, 2013 (Newswire.com) - Bill Davidson, the great-grandson of William A. Davidson, the co-founder of Harley Davidson, will be in Malaysia for the first time to officiate the Asia Harley Days celebration.

Currently the Vice President of the Harley-Davidson Museum in Milwaukee, Bill is scheduled to be in Kuala Lumpur from 14 to 16 September 2013. A Google Hangouts session followed by an autograph session are also scheduled for fans of the brand.

"Asia Harley Days is a first of its kind event in Southeast Asia. Held here in Kuala Lumpur, this event marks Harley-Davidson's commitment to engage with not only its consumers, but also with our fans, which will go far in strengthening our brand's presence in the region," said Bill.

"Malaysia is a cosmopolitan country that will provide a varied experience for our fans. I invite everyone to join us to celebrate this historical moment," he added.

Asia Harley Days is organised in conjunction with Harley-Davidson's 110th Anniversary celebrations, with various activities for fans to participate in. Bill will flag-off the Harley-Davidson Bike Parade, marking a historical moment for the country with thousands of motorcycle enthusiasts expected to parade in the streets of Kuala Lumpur.

Asia Harley Days will open its doors to the public from 15 to 16 September 2013 at the Kuala Lumpur City Centre. Highlights of the celebration include exhibitions, Harley-Davidson Experiences and non-stop live performances. The celebration will continue with a Riding Tour from Kuala Lumpur to Terengganu and Penang from 17 to 21 September 2013.

Asia Harley Days is an event organised by Harley-Davidson, Inc, and supported by Malaysia Major Events, a division of Malaysia Convention & Exhibition Bureau (MyCEB) an agency under the Ministry of Tourism and Culture.

For more information about Asia Harley Days, please visit www.asiaharleydays.com.

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About the Harley-Davidson 110th Anniversary

The Harley-Davidson 110th Anniversary is a year-long, global celebration of the enduring ideals that unite independents everywhere: freedom, rebellion and authenticity. The year-long celebration features 12 anniversary experiences the company will bring to existing motorcycle events in global markets through September 2013. The events span 11 countries on six continents.

Capping the global experiences are two main anniversary events in Rome and Milwaukee. The event in Milwaukee Aug. 31-Sept. 2, 2013, is an expanded celebration including fan-organized rides to the city, a party on the shores of Lake Michigan, a massive parade, activities at the Harley-Davidson Museum and three headlining concerts.

Harley-Davidson fans are invited to join the celebration online where they can share their personal stories and riding experiences on Facebook, Twitter with the hashtag #HD110, and at www.h-d.com/110. The website features details about the 110th Anniversary events and content posted from fans around the world.
www.harley-davidson.com

About Harley-Davidson Motor Company

Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson's website at www.harley-davidson.com.

About Malaysia Major Events

Malaysia Major Events is a division of Malaysia Convention & Exhibition Bureau (MyCEB) under Malaysia's Ministry of Tourism. Created under the Prime Minister's Economic Transformation Programme (ETP), Malaysia Major Events facilitates significant events that help contribute to Malaysia's economic growth. It focuses on identifying and supporting major event bids for sports, arts, lifestyle and entertainment events. It also assists home grown and home hosted events as well as other cluster events that strengthen Malaysia's global appeal as an international avenue for major events. As a conduit between public and private sector, it's a one-stop centre which facilitates and liaises with diverse event stakeholders to ensure seamless processes and successful events.
www.malaysiamajorevents.com

About Mercatus+

Mercatus+ is a multi-award-winning, full-service brand communications agency. As an integrated agency, it specialises in branding, advertising and reputation management. Founded in London in 1992 as MSM, its brands included Brand Mercatus and Reputation Mercatus. In a consolidation exercise, it changed its name to Mercatus+ in 2012. Its Malaysian operations began in 2003, and it has been consistently voted as one of Top 10 branding agencies in the country, winning the Malaysia PR Award for Best Promotional Activity Campaign in 2009, and the coveted A&M Silver Cube Award for Branding Agency of the Year in 2012.
www.mercatus.com.my