Greensboro Bull Riding Event Weighs In Heavy

Online, September 24, 2012 (Newswire.com) - How much would you guess a bull weighs? Not just any bull though; a bull that travels and competes in the Professional Bull Riding (PBR) Built Ford Tough Series (BFTS).

The PBR Greensboro Invitational presented by Sheplers.com is scheduled in Greensboro, North Carolina on September 28th and 29th. Kicking off the competition, PBR national sponsor Blue-Emu will host a jump and weigh in at Victory Junction in Randleman, N.C. At 2 p.m. on Thursday, September 27th, Victory Junction founder and NASCAR veteran Kyle Petty will skydive into the camp accompanied by Military Veteran Todd Love (USMC), who is a triple amputee, and retired Sgt. First Class and current President of the All Veteran Parachute Team Mike Elliott. Following the jump, two bulls competing in the weekend event will step on the scale for an official weigh in. Also weighing in, will be J.B. Mauney of Mooresville, N.C., who is currently ranked fifth in the world. The kickoff event aims to bring awareness to the PBR's focus in Greensboro: bringing service members and civilians together through the charity Mission Serve. One dollar of every ticket sold to the weekend event will go to Mission Serve.

The bulls weighing in will be 2007 PBR World Champion Bull Chicken on a Chain and Deja Blue-Emu. Both bulls are owned by Jeff Robinson of Mars Hill, N.C., who won the 2010 and 2011 PBR Stock Contractor of the Year Award.

The bull riding competition begins at 8 p.m. on Friday and Saturday night. Tickets are available at the Greensboro Coliseum box office, www.Ticketmaster.com, Ticketmaster outlets at participating Walmart locations, and by telephone at (800) 745-3000.

About Blue-Emu:
Blue-Emu proudly sponsors riders and bulls along with the PBR Blue-Emu Sports Medicine Team & the "Blue-Emu Wreck of Night" videos featured in the arena, as well as on the Blue-Emu and PBR's homepages. Blue-Emu is not only used by Professional Bull Riders but is a fan favorite for every day aches and pains. As the primary ingredient in Blue-Emu, emu oil efficiently penetrates the skin delivering soothing pain relief by reducing inflammation while providing natural moisturizers for the skin. Pick up a jar of Original Blue-Emu at mass, drug, club stores, supermarkets and other stores nationwide as well as at www.blue-emu.com & use this odor free product for fast acting relief of minor arthritis, muscle and joint pain. It works fast & you won't stink. For more information on Blue-Emu, go to www.Blue-Emu.com or follow us at https://facebook.com/BlueEmu and http://twitter.com/BlueEmu1.

About Victory Junction
Victory Junction is a year-round camping environment for children ages six to 16 with chronic medical conditions or serious illnesses. Founded by Kyle and Pattie Petty in honor of their son Adam, the camp is located in Randleman, NC, with a second location opening soon in Kansas City, KS. Victory Junction offers programs for a range of disease groups and maintains strong relationships with more than 30 partner hospitals. Victory Junction's mission is to provide life-changing camping experiences that are exciting, fun and empowering, in a safe and medically-sound environment. As a not-for-profit organization, the camp operates solely through the support of generous individuals, groups and corporations to provide this experience at no charge to children and their families. For more information or to donate, visit www.victoryjunction.org.