Greenway Print Solutions Celebrates 30 Years in Business

Online, March 7, 2011 (Newswire.com) - All across the country, US businesses board up their doors and sell off inventory in the wake of the economic downturn. No industry has been immune to the effects of the recession and yet, one local printer celebrates 30 years in the printing industry and continues to thrive.

The printing industry has also seen its share of casualties as online web-to-print companies flood the market with inexpensive ways for business owners to have their marketing collateral created. Short-run presses make it economical for small businesses that once relied on their own ill-producing office equipment to produce professional-looking pieces at lower price points.

Alan Chait, owner of Greenway Print Solutions, acknowledges the ease of online printing and the inexpensive costs associated with the process, but he believes the downside is that business owners get what they pay for. "Printing is complicated. There's a strategy to design and implementation that only professionals know. And the success of a strategic marketing campaign that goes from idea to paper, literally, involves a printer who has been around the block a time or two," Chait says.

Chait attributes his staying power in a changing industry to his vast wholesale distribution channel and simple, old-fashioned customer service. The one-stop print shop doesn't just see his customers as "orders" but as "projects" that are designed to connect, engage and sell products to people. "Understanding the customer and knowing the end goal enables us to help customize any marketing campaign," Chait says. "And it's that customer service and knowledge that's helped us retain our customers, some since we opened our doors 30 years ago."