Gritstyle Beauty Site Launches New Initiative to Highlight Give Back Brands

Online, May 19, 2014 (Newswire.com) - Gritstyle delivers the best that brands have to offer in beauty and emerging fashion trends. With a growing consumer interest in businesses that value sustainability and charitable giving, and contribute to worthy causes, Gritstyle is highlighting style and beauty brands that focus on investing in, and giving back to, their communities.

The new feature, titled Give Back, publishes every Tuesday. While corporations with international enterprises have been mentioned, Gritstyle would like to include small businesses, entrepreneurs, and non-profit organizations. Actions can range from making donations to volunteerism and everything in between.

"We're thrilled about this new initiative," stated Alex Tizeno, Gritstyle's Media Specialist. "Consumers are interested in community outreach and brands that are instrumental in positive change so we can't think of a better time to give those organizations a platform. It's in keeping with the spirit of Giving Tuesday. Readers want to know about these brands, large and small, and this is where they would like to spend their money. People want to do some good and brands with a purpose have a higher value to many consumers. We're committed to sharing those stories with our audience."

Brands interested in being featured may visit gritstyle.com or contact Alex Tizeno at (205) 523-5149 for more information.

About Gritstyle:
Founded in 2013, Gritstyle is a southern style site with an international readership that provides red carpet and fashion week live streams from New York, London, Australia and more. The site also delivers exclusive on-demand video and is updated daily with fashion commentary and beauty reviews. Popular new additions include Gent Style, a weekly post on men's fashion and lifestyle trends, which has broadened its appeal to the male audience.