Groovy and Grails Rock Star to Speak on Lizard Brain Web Design at GIDS 2010

Online, December 22, 2009 (Newswire.com) - Bangalore, December 19, 2010: "There's an old story about the person who wished his computer were as easy to use as his telephone. That wish has come true, since I no longer know how to use my telephone." (Bjarne Stroustrup). The "lizard brain" is the oldest part of the human brain -- the part responsible for autonomic functions like breathing, heart rate, and navigating websites. OK, maybe not that last part, but your website should be easy to use. Stupid easy. Lizard brain easy. Any time your user spends figuring out how to do something -- even for a split second -- is wasted time due to poor design. Groovy and Grails Rock Star Scott Davis is coming this summer to India's biggest summit for the developer ecosystem - Great Indian Developer Summit (http://www.developersummit.com/) to answer the question, "Why is that website so hard to use?" This talk looks at what make a "good" website "good". Simple changes in the layout or sort order can yield drastic improvements. We'll get inside the heads of typical users and see how their view of our website is drastically different than what we painstakingly planned out. You'll learn how to cater to "Browsers" and "Searchers" -- the human kind, not the software kind. "Lizard Brain Web Design" answers these questions and more in a funny and informative way.

Scott Davis is author of the book Groovy Recipes: Greasing the Wheels of Java and two ongoing IBM developerWorks article series (Mastering Grails and in 2009, Practically Groovy). Scott writes extensively about how Groovy and Grails are the future of Java development. Scott teaches Groovy and Grails to start-ups and Fortune 100 companies. He has spoken at technical conferences including No Fluff Just Stuff, JavaOne, OSCON, TheServerSide, and QCON. In 2008, Scott was voted the top Rock Star at JavaOne for his talk "Groovy, the Red Pill: How to blow the mind of a buttoned-down Java developer".

About Great Indian Developer Summit

Great Indian Developer Summit is the gold standard for India's software developer ecosystem for gaining exposure to and evaluating new projects, tools, services, platforms, languages, software and standards. Packed with premium knowledge, action plans and advise from been-there-done-it veterans, creators, and visionaries, the 2010 edition of Great Indian Developer Summit features focused sessions, case studies, workshops and power panels that will transform you into a force to reckon with. Featuring 3 co-located conferences: GIDS.NET, GIDS.Web, GIDS.Java and an exclusive day of in-depth tutorials - GIDS.Workshops.

At GIDS, you'll participate in hundreds of sessions encompassing the full range of Microsoft computing, Java, Agile, RIA, Rich Web, open source/standards, languages, frameworks and platforms, practical tutorials that deep dive into technical skill and best practices, inspirational keynote presentations, an Expo Hall featuring dozens of the latest projects and products activities, engaging networking events, and the interact with the best and brightest of speakers from around the world.

For further information on GIDS 2010, please visit the summit on the web http://www.developersummit.com/

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