Groundbreaking New Social Media Company, Sentiment360, Launches Today

Online, April 21, 2010 (Newswire.com) - Atlanta, G.A., April 21, 2010 - Sentiment360, Inc, a new kind of social media monitoring and analytics company, officially launched today. Incorporated in Delaware and headquartered in Atlanta, GA, Sentiment360 has offices Manila, The Philippines and London, U.K. Sentiment360 offers its clients the ability to scan the millions of online conversations taking place daily and, with the industry's first use of human analysis for all reporting, accurately filters out irrelevant data that machine-only software programs cannot. "The ability to apply human analysis to online conversational data will be THE differentiator for success," notes Professor Benn Konsynski, Ph.D., George Craft Professor of Business Administration, Emory University and Sentiment360 Advisor.
Social media monitoring and response is one the fastest growing branches of marketing, advertising and public relations. Shel Kimen, Saatchi & Saatchi's Vice President, Digital Strategy said of Sentiment360, "Sentiment360 demonstrated that their combination of machine listening and human analysis provided us with excellent intelligence. We had looked at a number of their competitors and Sentiment360 excelled in quality of the analysis, ROI and delivery time."
Originally developed as offshore IT and back-office services company Global Reach in 2006, Sentiment360 evolved to a business intelligence process as international clients asked for the development of services that could correlate web chatter with the rise and fall of stock prices.
It was quickly determined that the conversation-to-stock price relationships were quantifiable and that Sentiment360 could also be used to discover trends, emerging issues, reputation, sentiment, competitive information and more by searching AND analyzing the conversations that take place online.
According to Sentiment360 CEO Gary Cooper: "Sentiment360's analysts, unlike machine-only processes, can discern nuances and contextualize comments that are critical to understanding the true nature of online conversations. He added, "we use software tools to scan the web but where other companies stop, we dive in and dissect the true meanings". He added, "machine-only searching can find 50,000 mentions of a product or service, but they cannot filter how many of those are truly relevant nor apply real context. Machine-only reporting can be very misleading - and that can be dangerous to organizations. It takes professional human involvement to produce a true business landscape."

Sentiment360, Inc. Leadership:
Gary Cooper, CEO and co-founder: Twenty-four years global sales management experience in technology companies including IBM in the US and Europe.

Richard Eldridge, co-founder: Runs Sentiment360's offshore delivery center in Manila bringing ex-pat management consulting experience to our operations.

Scott Marticke, COO: rings extensive PR and global Advertising Agency expertise including Chiat Day, Young & Rubicam, Grey and Ketchum to Sentiment360's business development capability.

About Sentiment360's Manila Office:
Sentiment360's bank of analysts, based in Manila, have graduate and post-graduate degrees in a variety of fields. As the third largest English speaking country in the world and, as a former U.S. colony, The Philippines is very much attuned to U.S. culture.
"Locating our analysts in Manila offers tremendous cost savings without sacrificing quality" said Scott Marticke, COO. "We can provide the highest quality product with an extremely efficient turnaround time and at a very competitive price-point."

Sentiment360 Clients:
Within two weeks of the pre-launch in January, Sentiment360 was named by Saatchi & Saatchi NY as a preferred social media listening partner.
Atlanta-based marketing research firm The Marketing Workshop, Inc, has partnered with Sentiment360 to provide their clients with a full suite of research tools that include social media monitoring.
Elm Consulting, an environmental consulting firm with offices around the globe, has partnered with Sentiment360 to provide risk assessment for its clients by scanning the web for potential environmental issues.
In addition, Sentiment360 is working with communications firms, industry and government providing reporting on a variety of categories from food and beverage to television programming.

About Sentiment 360
Sentiment360 is a global social media listening and analytics company that scans the Internet for conversations, articles, videos, images, developing issues and trends for clients. With the use of qualified research analysts, Sentiment360 provides accurate and affordable reporting not available from machine-only competitors. Sentiment360 was founded in 2010 by technology and marketing experts and is headquartered in Atlanta, GA. For further information visit: www.sentiment360.com