Group Buying Sites Offers Amazing Discounts To Hard-Hit Shoppers.

Collective buying, social buying, daily deals, one day sale. No matter which term or variation is used, the trend triggered by Living Social, Groupon, GroupBuyin.co.uk and other group buying websites is unrivalled in its meteoric growth.

Collective buying, social buying, daily deals, one day sale. No matter which term or variation is used, the trend triggered by Living Social, Groupon, GroupBuyin.co.uk and other group buying websites is unrivalled in its meteoric growth. Driven by a dramatic increase in both the number of deal services, the volume of new offers hitting the market and consumers' insatiable demand for quality products and services and great prices, the daily deal market is one of the most intriguing and dynamic segments online.

The group buying industry will expand by 138% to US$ 2.66 billion in 2011. As a wider variety of merchants join the group buying movement, new entrants from travel and higher priced categories are moving average transactions a step higher. While dining, spa and health-related deals still abound, group buying now cuts across nearly every consumer category.

GroupBuyin.co.uk is one of the premier group buying websites in the United Kingdom that is growing at a fast pace. "Merchants prefer to partner with GroupBuyin.co.uk because of the many advantages that we offer; like free advertising, savvy, sophisticated consumers, integrated to social media visibility leveraging sites like Twitter and Facebook and personal touch. GroupBuyin + Merchants + Consumers + Sharing = Win Win Situation For All, " said founder and CEO, Giovanni Wong.

How does group buying works?
Group buying or Crowd bargain sites as they are called, are ecommerce sites that leverage social networking to find enough buyers to become eligible for group discounts. Most importantly, members spread the word through social media or emails. More customers translates to more deals going live and more businesses translate to more deal types and hence more customers. This means both consumers and merchants benefits.

"Our members can't get enough of getting more for a whole lot less," said Giovanni Wong. The idea is simple: provide your e-mail address, receive e-mails with deals of the day, and click "buy" if you like it. Discounts can range from between 25 percent to 75 percent, and can even climb to 90 percent off. Some deals are offered on merchandise, but many of the offers are for services, restaurants and cultural events. They include things like spa treatments, wine flights and hot air balloon rides.

A certain number of customers have to "buy" the deal for it to be activated. In most cases, if that number is not reached, the deal is cancelled and no one is charged. If the deal does go through, you receive your voucher either by e-mail or traditional mail within a day or two. From there, it's go, redeem and enjoy!

The vast majority of group-buying sites allow buyers to gift many or all of the deal vouchers featured. Some sites also allow you to purchase personalized gift cards with a specified amount of credit so that friends or family members can log on to the group-buying site and purchase the deal that appeals most to them. "Unlike other group buying sites, GroupBuyin donates a portion of the earnings to charitable organisations," said Giovanni Wong.

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Giovanni Wong
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