Grow Your Business In Business Style

Online, May 18, 2011 (Newswire.com) - Walking around in one of the Disney theme parks, makes you feel like you are part of a
'picture perfect' movie. Every employee in the park is trained to give you the most
perfect experience, and everywhere you walk you see thrilled people. Disney delivers the
branded customer experience. This makes Disney the perfect example of a company that
operates in a customer-driven way.

At Disney they carefully design and manage the customer's service experience. Business
managers can use the same methods. Should we now all put on our Mickey Mouse suit?
Not quiet, but business managers should be aware that the value for customers is in the
total experience, and not only in the end result. As more than 70% of Gross Domestic
Product in high-income countries consist of services, the economic importance of superior
customer experience is obvious. In fact, 87% of all GDP growth in the past decades is
generated by new service business.

On June 16 and 17, 2011 the first Service Economics conference will be held in
Amsterdam, The Netherlands, with its key aim to provide insight and practical methods
on how to succeed with services.

For further information visit www.service-economics.com

To purchase Noventum's book - Service Economics: Profitable growth with a brand driven
service strategy, please visit:
http://www.amazon.com/Service-Economics-Profitable-servicestrategy/
dp/9963983804/ref=sr_1_1?ie=UTF8&s=books&qid=1292861643&sr=8-1

Press contact:
Jenny Tryfonos
Noventum Service Management Consultants
43 Portland Road
Bishop's Stortford
Hertfordshire UK CM23 3SL
Telephone: +44 (0)1279 461777
Fax: +44 (0)1279 505163
Email: [email protected]