Growing Demand For Social Media Means Launch Of 4Social

Online, January 31, 2011 (Newswire.com) - Matthew Phelan and Chris Hyland, co-founders of London's fastest growing integrated search agency 4Ps Marketing, have launched new sister agency 4Social. The new social media agency will offer standalone social media strategies for all existing 4Ps Marketing customer base.

4Social will offer social media project management for medium to large companies. Strategy, research and advice should be the main focus of an appointed social media agency but we believe that a brand should think twice before outsourcing 100% of this activity to an agency. To do social media well, internal resource needs to be available to work alongside the marketing agency. A client should own their social media strategy but use an agency to add value where needed.

Chris Hyland states, "Social media is a very important element of any online marketing strategy, we are very excited about the launch of 4Social. Our client retention rate proves our services are a worthwhile investment; the transparent and flexible way in which we work is something that our customers really appreciate. Our bespoke services mean that our customers are provided with what they require when they require it."

Matthew Phelan comments, "We reviewed the social media opportunity 12 months ago and we were slightly concerned about how many agencies were jumping on the bandwagon without any real research. We decided to work on 4 to 5 projects with existing clients under the 4Ps brand to show what we could do. After a year of testing and setting up an internal team we started working on our positioning for 4Social and we have rolled this out to our 40+ clients over the last 3 months."

With Google announcing this month the increased importance of social media on search engine results and increasing demand from existing clients for a standalone social media service it was a natural brand extension for the agency. 4Ps Marketing has been built up through commitment to customer service and achieving the best results for its clients. It is this reputation that clients can also expect to be driven through 4Social.