GrowthZone Annual Survey: Majority of Real Estate Associations Report Improved Member Engagement Rates

Over half of associations surveyed said their organization's engagement rates showed a positive year-over-year trend.

GrowthZone, provider of real estate association management software, released the results of its 2020 Real Estate Association Industry Survey. The report shows positive trends in membership growth and engagement and stagnant or decreased trends in membership renewals. 

“This year’s survey results revealed encouraging statistics in member engagement,” said John Cook, senior vice president of marketing, GrowthZone. “The data showed that real estate associations whose members recognize their value proposition have higher engagement rates and renewal rates than those whose members don’t.” 

The report contains specific strategies used by successful associations to increase engagement rates, data on associations’ position on public policy advocacy and predictions for consolidation of real estate associations. 

The report also highlights: 

  • What association pros think their members say about their association 
  • What association pros would like to see their organizations achieve 
  • Frequency of increasing dues 
  • Crisis communications plan preparedness 
  • Employee turnover rates 

The survey was conducted from Nov. 19 to Dec. 10, 2020, by email. 

Detailed survey findings can be accessed at https://www.growthzone.com/resources/2020-real-estate-association-survey-results/. 

 About GrowthZone 

With headquarters in Nisswa, Minnesota, USA, GrowthZone, Inc. provider of ChamberMaster Membership Management Software and GrowthZone Association Management Software, has helped over 3,000 member-based organizations grow and retain membership, generate revenue, engage and communicate with members and prospects, and streamline their day-to-day operations. For more information, visit https://www.growthzone.com/. 

Source: GrowthZone

Share:


Tags: real estate association, real estate association AMS, real estate association management, real estate association management software, real estate association software, real estate association trends, realtor association, realtor association AMS, realtor association management software, realtor association software, realtor association trends


About GrowthZone

View Website or Media Room

GrowthZone Association Management Software helps over 4,600 member-based organizations grow and retain membership, generate revenue, engage, and communicate with members and prospects, and streamline their day-to-day operations.

John Cook
Executive Vice President of Marketing, GrowthZone
GrowthZone
23973 Hazelwood Drive South
Nisswa, MN 56468
United States