Guard Master Announces Patent-pending Scientific Approach To Selling Sleep

Online, January 18, 2011 (Newswire.com) - Guard Master Sleep System™ is first to use bedding essentials in a structured method to help retailers close more mattress sales -faster, easier and at a higher ticket.

Guard Master Inc., a leader in bedding essentials including performance mattress protectors and pillows for better health and improved sleep quality, today announced the patent filing for the company's Sleep System™ methodology. With their proprietary Sleep System™, Guard Master offers a focused performance product assortment, as well as trains retail store salespeople to enhance the mattress selection process, improve mattress sales and increase accessory attachment rate by presenting shoppers with a customized and complete solution to achieve a better night's sleep.

The radically new concept also allows retailers working with Guard Master's Sleep System™ to both immediately evaluate the effectiveness of the process in their stores by observing customer experience, as well to later scrutinize sales performance through the use of key objective measurements such as attachment rate by subcategory of bedding to the individual salesperson. Watching shoppers interact with a store's mattresses and accessories while carrying Guard Master's 'Clean Nap' Cover is a unique sight. What was once an often unspoken objection - a consumer's reluctance to lie down on bolster pillows and other sleep surfaces - is transformed, creating a positive environment of relaxation, which makes it more likely that the salesperson will be able to engage the customer in productive conversation about their sleep preferences, that the customer will get comfortable on a particular bed, and that the customer will take that bed home along with the essentials for a good night's sleep and be satisfied with their purchase long-term.

"PERFORMANCE on every level is the core of Guard Master's mission," said Harry Costantino, National Training Director. "Despite the difficult macro-environment of our industry over last few years, our retailers have consistently seen increases in their sales of mattresses and essentials. For many retailers, an increase in bedding numbers directly translates to improved profitability. Each member of the entire executive and sales team at Guard Master has a deep background and love of home furnishings retail and we are 100% committed to see our partners succeed. Being able to offer products that PERFORM, both to enhance the sleep quality of consumers and to improve the financial stability of specialty retailers and help secure their future, is the driving force of all of our innovation and motivation."

About Guard Master
Guard Master has been a premier manufacturer and distributor of bedding essentials for ten years. Our ability to innovate in fabric and techniques came from the skill set of our founder whose two decades of experience in home furnishings motivated him to take a unique approach to basic bedding accessory construction.
Guard Master began manufacturing PERFORMANCE bedding products as a result of major market research and speaking directly with shoppers at time of purchase about their sleep preferences and health and wellness concerns. Driven by consumer demand and retail-level requests, all of our mattress protectors are manufactured using only breathable fabrics, which allow optimal air flow, yet they do not allow any moisture to reach the sleeping surface of the bed. The high performance materials proven across the Guard Master bedding collections have the same technology as those used in sports & athletic wear, with dry-wicking and water repelling properties.
Guard Master is now a market leader, having expanded our assortment in line with consumer trends and incorporated the leading edge of textile technology at every step along the way. Our flagship protector, Dri-Tec®, is our highest growth product - as more customers have started requesting memory foam and latex beds and those materials are integrated into more beds from the biggest suppliers, sales of this related product have continued to climb. We currently are partnered with several of the major mattress chains in the US, as well with a majority of the Top 100 specialty Furniture & Bedding retailers around the country. Guard Master maintains operations and warehouses in New York, South Carolina and California.

Contact:
Shana Rocheleau, Marketing Director
Guard Master Inc.
Tel. (631) 414-7758 x 36
Cell # (310) 422-0964
[email protected]