Guess Who's There: The Future of TV, Powered by the Internet

Brooklyn, NY, March 31, 2016 (Newswire.com) -
As we all have noticed, the Internet is entering our overall life uncontested. One day we found ourselves using it for shopping, consulting with doctors or even working out. And what’s about entertainment? Internet has already been there for ages. The television, as one of the biggest entertainment industry segments, has been affected by this ubiquitous technology as well. But more changes are about to come. Let’s try to unveil the future of TV, powered by the Internet.

It’s not broadcast, it’s streaming!

Please, can you tell us the reason of rejection

The millennials are the ones who decide now. The trends in TV industry are also dictated by their preferences. And one of such trends is linear TV rejection. This is the main television development vector which shows itself in multiple ways. The most significant one is a global interest to streaming video. According to the last Deloitte’s review, 77% of trailing millennials (aged 14-25) and 71% of leading millennials (aged 26-31), prefer online streamed content to any other. 63% of them have a special video streaming device.

Isn’t it a good sign for media players and set-top boxes manufacturers? Indeed, some of them, like Infomir, have already reacted and offered the operators equipment they needed. So now they can provide their subscribers with content that used to be consumed in front of computer.

Get out of my cloud!

The cloud technology is another trend that would never emerge if there was no Internet. After Disney announced its switch to the cloud, it became quite evident that this is what every network would be doing next years. The implantation of this technology allows to simplify content delivery devices such as set-top boxes, as they no longer need extended flash memory.

Customer experience is a new value

Another Internet ubiquity outcome is a global access to all kinds of content. So providers and operators are in a pursuit of other competitive edges. And here comes good old customer experience. The interface design trends are changing rapidly, but the main remains the same: it should be customizable. Infomir has developed a middleware for its devices, which empowers the operators and gives their subscribers freedom to choose which widgets should be displayed in their main menu. The design itself also matters, so they offer multiple color themes and intuitive layout.  

Power to the au

content. And those who want to attract maximum subscribers should offer them maximum freedom of choice. So operators prefer such middleware for set-top boxes that can make it possible. Many developers have noticed the increasing demand on their products and inflated the prices. Meanwhile some of them, like Stalker Middleware, remained free of charge.

It’s quality, not quantity that matters!

Many options make the audience more and more spoiled. A plethora of movies and shows in a service library is no longer enough for them - they crave for circuses! With TV set manufacturers support, HD and UltraHD content came to satisfy a viewer. For some time, there was an obstacle for OTT/VoD services in streaming their 4K content to UltraHD TV screens as they needed an appropriate decoder. Luckily, in the blink of an eye, the market was inundated with 4K supporting STBs, like MAG352 by Infomir.

As we can see, those who said that Internet would kill TV were completely wrong. On the contrary, it gave an extreme boost to its development. What we are witnessing now is a greatest transformation in the TV industry since the invention of color television. And the main trends, such as growing interactivity and customer-oriented approach, are to thrive for at least a few years. But what will happen when every service is interactive and cloud-based? Soon we’ll see.