Gulf Coast Events Leverages Benefits of a Supportive Culture

Houston, TX, April 7, 2015 (Newswire.com) - The marketing and consulting services firm has a reputation for being on the cutting edge of the industry. The team is taking things a step further by innovating how a business should operate. Alex explained that they have made their culture a central part of the organization in order to create a sustainable competitive advantage.

“A lot of business leaders try to develop an advantage in their products or their processes,” she indicated. “We have focused on fostering a great culture. I believe that this gives us an edge in motivation and innovation. As such, we have an advantage over our competitors in almost every facet of business.”

"Culture can really improve a team's willingness to step outside of their job descriptions,"

Alex, President

Alex asserted that a strong culture can have many benefits for an organization. Perhaps the most obvious is that it improves team morale. Subsequently, culture can make recruitment and retention easier. However, Alex stated that it goes beyond even this.

“Customer service is an area that really benefits from a positive culture,” she added. “Offering an excellent buying experience requires positivity and personality. These are exactly the things we try to foster through the atmosphere here. As such, we are able to offer a superior experience to all of the consumers we meet.”

She also pointed out that a motivated and engaged team will lead to financial benefits. According to Alex, this is clearest when the team needs to make a change or go the extra mile to deliver a great campaign. “Culture can really improve a team’s willingness to step outside of their job descriptions,” she noted. “Whether that be accepting change or banding together to get the job done, it ultimately improves our profitability.”

Gulf Cost Events' President Reveals the Characteristics of a Great Culture

Clearly, developing a positive culture is worthwhile. However, it may not be clear what exactly that means. Alex discussed the specific characteristics that she seeks to improve at Gulf Coast Events.

“I found that having a clear purpose is extremely important,” she said. “I don’t think enough businesses put appropriate stock in a meaningful mission and vision, so that’s something we revisit regularly. I also strive to improve confidence among my team. They need to feel empowered to achieve their goals. Finally, respect for one another is a must. Any organization lacking this will invariably falter. Fortunately, we’re doing pretty well in these areas!”

About Gulf Coast Events

Gulf Coast Events is a unique marketing and consulting services firm focused on highly-interactive, event-based promotions. The firm utilizes a personal touch to develop significant brand loyalty and repeat business for their clients. Their team of expertly-trained marketing managers develops attention-grabbing campaigns that engage audiences and drive growth. The firm’s track record of success has earned the trust and business of a broad portfolio of brands. To learn more about their innovative methods, visit gultcoasteventsinc.com.