Gumball 3000 - Celebrity Car Rally stops in Niagara Falls, May 7

Online, May 4, 2010 (Newswire.com) - From Hollywood icons, David 'The Hoff' Hasselhoff and Michael Madsen (Kill Bill,
Reservoir Dogs) to music legends Xzibit, Eve, Bun B, Cypress Hill's DJ Muggs, Jade Jagger and her Jezebel entourage, supermodel Jodie Kidd, British actor Idris Elba (The Wire) to skateboard god Tony Hawk - Gumball is coming to the Skylon Tower, Niagara Falls on Friday May 7.

Gumball 3000 always has a spectacular selection of super cars and this year is no different, showcasing Bugatti Veyrons, Ferrari's, Lamborghinis, Aston Martins, Rolls Royces, Bentleys to low riders and classic American muscle cars. All driven by a long list of international rock stars, Hollywood icons and extreme sport, fashion and entertainment legends!

Gumball 3000 consistently hits the headlines as 'Cool Britannia's' most unique addition to pop culture, described by Vanity Fair Magazine as 'the most rock ' n roll car rally ever staged' and internationally famed for its exploits and celebrity participation. The event annually attracts stars including Oscar-winning star of the Pianist Adrien Brody, Jackass' Johnny Knoxville, Bam Margera and Ryan Dunn, David Hasselhoff, Hugh Hefner, supermodels Jodie Kidd, Caprice and Tyson Beckford, Kill Bill's beautiful Daryl Hannah, action sports legends Tony Hawk, Matt Hoffman, Carey Hart and rock stars including Snoop
Dogg, Travis Barker, Jamiroquai and Xzibit!

The famous London to New York celebrity car rally kicks off the evening of Friday April 30th with the VIP launch party at the Crypt in Trafalgar Square, London, England with exclusive performances by a surprise line up of guest musicians. 7 days and 3000 miles later it
finishes in Times Square, New York City. But not without a pit stop and lunch at the world-famous Skylon Tower in Niagara Falls, Canada.

On Saturday, May 1 the flag will drop at Waterloo Place on the Pall Mall in London following a day of celebrity entertainment, celebrations and skateboard demo by legend Tony Hawk and his skate team. From London the 3000 mile route begins including live concerts,
spectacular parties and stopovers in Amsterdam, Copenhagen and Stockholm. From Sweden all 120 vehicles and participants are flown to North America to continue their journey stopping in Boston, Quebec and Toronto, before a pit stop and lunch at the Skylon Tower in Niagara Falls. From Niagara Falls they'll head directly to the finish line in Times Square, New York City.

Incorporating a new 3000 mile route each year, the attraction of the
Gumball 3000 transcends social barriers, appealing to the adventurer
in everyone, regardless of status or wealth; combining grease, glamour
and guts in equal measures, stretching the experiences of travel and
entertainment - just that bit further. Over the past 10 years Gumball
3000 has been hosted by Kings and Queens, partied with Snoop Dogg,
appeared on Jay Leno, chartered the world's 3 largest aircraft,
created untold amounts of 'Jackass' fuelled mayhem, hung out at Hugh
Hefner's, and most recently has been invited to work with the United
nations, all through the language of the motor car. Crowds of over 1
million attended last year's rally that reached a televised and online
audience over 60 million in over 100 countries.

This year, event sponsors include lifestyle sportswear brand Puma
supplying the driving shoes, Monster Energy supplying the drinks,
Nixon timepieces, Incipio providing technical survival kits and
Betsafe.com creating the excitement of gambling - this 8 day 'road
trip' is certain to live up to all expectations of being a stylish,
celebrity, adrenaline fuelled adventure. Gumball 3000 is officially
working with the Make-A-Wish Foundation (UK) helping grant wishes of
children with life threatening conditions.

For daily updates go to www.gumball3000.com and catch highlights of
the action on the Gumball 3000 YouTube Channel. And if you live along
the route then stop whatever you're doing, grab your camera, get out
of the house and get down to the Skylon Tower, Niagara Falls to see
your favourite stars and cars roll in. Car and celebrity arrivals at
10:00am Friday, May 7.

For further information contact:
Lee Carr toll free 1-800-814-9577 Ext 291
[email protected]

www.skylon.com
www.gumball3000.com
www.youtube.com/gumball3000
www.facebook.com/officialgumball3000
www.twitter.com/gumballofficial