Gumvelope® LAUNCHES REVOLUTIONARY PRODUCT FOR CHEWING GUM DISPOSAL

Online, May 28, 2010 (Newswire.com) - Newton, Massachusetts - May 27, 2010 - Entrepreneur, inventor and avid gum-chewer Rebeca Craig has proudly launched the Gumvelope®, a product aimed at revolutionizing gum disposal for restaurants and food service establishments everywhere. With the help of Co-founder and Engineer, Zachary Jarvis and Operations Manager, Lucas Johnson, Craig has built a product that she believes will not only replace matchbook advertising, but become as common a sight on restaurant tables as the salt shaker or sugar packet.

The birth of the Gumvelope comes from both Craig's observation and personal practice. "While living in California," Craig explains, "I began noticing that people in restaurants had no place to dispose of their used chewing gum. In the past, patrons have used linen napkins, straw wrappers, sugar packets and even disposed of their gum by placing it under the table. The problem with those methods of disposal is that they aren't disposal. Instead, gum has to be painstakingly scraped off of the bottom of tables, which is time-consuming and costly, and disposing of gum in linen napkins simply ruins them. Additionally, there is the problem of having an unpleasant and sticky gum and paper mess sitting on the table as food is being served."

Frustrated, Craig began thinking of ways to circumvent this ongoing problem. Her solution was a small, self-contained envelope - dubbed a Gumvelope® - In which used gum could be placed. Once sealed, the envelope could be sanitarily disposed of by wait staff or chewer, or temporarily saved and neatly placed in a pocket or purse.

After careful collaboration with Zachary Jarvis, Craig and Jarvis decided on the final design of the Gumvelope®. The result is a gum disposal method which is attractive, functional and fun. They have since registered the Gumvelope® trademark and begun the manufacturing process.

"The invention of the Gumvelope® came from my own need and from the need of others," Craig explains.

The Gumvelope® is practical and elegant, features one-handed operation, has two flexible plastic supports for easy opening, does not leak, comes in an array of different paper configurations and is roughly the size of a normal matchbook. Its design is hygienic and its low price point makes it attractive to food service establishments and gum-chewing aficionados.

In addition to the disposal and sanitation aspects of the product, Craig quickly realized its advertising and marketing capabilities. "People used to advertise on matchbooks, but with all the smoking bans, matchbook advertising is outdated." She explains. "The Gumvelope® allows restauranteurs to have their company logo or miniature business card displayed tableside or at the front of their establishment."

Upon relocating to Newton Ma., Craig decided to build a company around the product. On July 3rd, 2008 Craig founded Gumvelope® LLC. With herself at the helm, and Johnson as Operations Manager, Craig sees limitless possibilities. Thus far, product response has been promising.

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For additional information about the Gumvelope® contact:

Rebeca Craig
PO BOX 650-188
Newton Ma, 02465
Tel. 617-939-6601
Fax. 888-486-8565
www.gumvelope.com
[email protected]
[email protected]