Hôtel De La Paix Launches 'Share Your Shirt' Campaign

Online, July 15, 2011 (Newswire.com) - With the humidity of Cambodia's rainy season making short work of once-good clothing, this new campaign invites people from around the world to send their unwanted shirts and t-shirts to the hotel, to be distributed to the neediest rural communities in Cambodia.

Working with ABOUTAsia Schools, which provides immediate, targeted aid to Cambodian children and schools, Hôtel de la Paix's aim is to collect donated clothing, and distribute it to those who need it most. All donations are welcome, but especially smaller sizes as the need is greatest amongst rural children.

Hôtel de la Paix's Director of Sales and Marketing, Christian de Boer, comments: "In our Western world, we often have unwanted or out-of-style T-shirts lying around, and I am pleased that Hôtel de la Paix can assist in finding a good and deserving home for those clothes. In simple terms, the effort is minimal but the results are big!" ABOUTAsia Schools coordinator Christopher Smith adds: "This partnership between ABOUTAsia Schools and Hôtel de la Paix makes an enormous difference in the lives of so many."

The hotel will regularly update its Facebook page (www.facebook.com/hoteldelapaix) regarding progress made, and how many people have received new clothes. Anyone wishing to help make a difference can simply send their shirts to: Hôtel de la Paix, Sivutha Boulevard, Siem Reap, Cambodia. For further information on Hôtel de la Paix, visit www.hoteldelapaixangkor.com or call tel: +855 63 966 000. For further information on ABOUTAsia Schools, visit www.aboutasiaschools.org.

Notes to editors:

Voted as no. 1 hotel in Cambodia by Travel + Leisure U.S. and 101 Best Hotels in the World by TATLER UK, Hôtel de la Paix is an oasis of modern tranquillity with a blend of Khmer culture. Located in the centre of town just footsteps from the colorful markets and vibrant night life of the bustling community, yet it is only seven kilometers from the famous UNESCO world heritage site of Angkor. Tastefully designed with Khmer influence and a touch of art deco, every room features an iPod pre-loaded with self-guided temple tours and a selection of music, LCD TV, terrazzo bathtub and a separate rain shower.

It's not all about indulgence though at Hôtel de la Paix, there is a genuine sense of corporate social responsibility that is at the heart of the hotel, summed up by its philosophy 'Respecting the past, embracing the future'. Encouraging responsible tourism from its guests, the hotel has five community partners it works closely with, which enables its quests to gain a true understanding of Cambodia, by visiting these organizations and connecting with its beautiful people, in their community and diverse environment.