Hardline Mobile iPhone App

Online, May 31, 2010 (Newswire.com) - Toronto, ON May 31, 2010 - First Media Group Inc. today announces the launch of Hardline Mobile, the first gay social networking application for the iPhone to include voice greetings, voice messaging and video messaging.

Hardline Mobile is a social networking tool that connects men locally and nationally for chat, friendship, sex, dating, and relationships.

Uniquely, Hardline Mobile allows users on the iPhone application to interact with the telephone-based Hardline Chat IVR (interactive voice response) system by sending and receiving voice messages. This feature provides access to hundreds of additional men for voice chat interactions. Hardline's telephone systems receive approximately 6000 calls daily.

Hardline Mobile solves a common complaint of social media users: the limitations of texting to convey the subtleties of emotion. With voice messaging, users hear every nuance for themselves and with video messaging users get the full package of sight and sound.

Additional features offered by Hardline Mobile are:
• Public profile consisting of user name, picture and status message
• Search by location
• Send Location maps - indicate gps-generated location to other users
• Send text, pictures, voice and video to other users
• Buddy List - a shortlist of other users of special interest
• Blocking - ability to block other users
• Message storage - messages received when offline are stored up to 14 days

Features offered by Hardline's telephone chat system include:
• XXX Chat Room - live, one-on-one phone chat with local men
• National Chat - phone chat with men from across North America
• Voice Personals - free to record or browse voice profiles
• Buddy List - keep track of favourite callers
• Text Alerts - Hardline sends a text message when your mailbox gets a new message
• Choose from 5 lifestyle categories: Sexual Encounters, Friendship & Dating, Discreet Encounters, Alternative and Groups
For more information about Hardline, visit http://www.hardlinechat.com and for more on Hardline Mobile, http://itunes.apple.com/app/hardline-mobile/id372825723?mt=8.

About First Media Group Inc.:
Established over 25 years ago, First Media Group Inc. is one of North America and the UK's premier providers of voice chat dating services under brands such as Quest Personals™ covering 300+ markets.

Contact:
Robert Fisher, Senior Brand Manger
First Media Group Inc.
416-503-6847