Hardlinemobile.com Gets Facelift to Improve Consumer Experience

Online, October 6, 2010 (Newswire.com) - Hardline Mobile is a social networking tool that connects men locally and nationally for chat, friendship, sex, dating, and relationships.

Uniquely, Hardline Mobile allows users on the iPhone application to interact with the telephone-based Hardline Chat IVR (interactive voice response) system by sending and receiving voice messages. This feature provides access to hundreds of additional men for voice chat interactions. Hardline's telephone systems receive approximately 6000 calls daily.

Taking into account both user and press related feedback, Hardline Mobile setout to create an informational webpage to help the user optimize the use of the dating app. From setup tutorials, registration and definitions of the various app functions, Hardline mobile has put together a comprehensive reference tool to improve the user experience.

Rob Fisher (Sr. Brand Manager) "The last few months have been a great learning experience for the team. We have had some very good feedback and believe that the new site will improve the overall experience for our consumers." Fisher notes that the function rich app that offers a platform that bridges the Hardline phone chat users and the users on the new app, is a lot to digest. "We are convinced that the new web page will answer any questions about the app."

We are in the business of connecting people and so appreciate all the great feedback we have received. This information will continue to aid our efforts to better serve our customers and improve the consumer brand experience.

For more information about Hardline, visit http://www.hardlinechat.com and for more on Hardline Mobile, http://itunes.apple.com/app/hardline-mobile/id372825723?mt=8.
About First Media Group Inc.:
Established over 25 years ago, First Media Group Inc. is one of North America and the UK's premier providers of voice chat dating services under brands such as Quest Personals™ covering 300+ markets.