Harper Pierce & Co Emphasizes Dynamic Marketing

St. Louis, Missouri, September 25, 2015 (Newswire.com) - ​The leadership team at Harper Pierce & Co stresses a range of skills in their training efforts. As the president explained, “There is so much new technology to keep up with, and we certainly focus on the latest trends in data analysis and research in our training. However, it’s important to note that a few basic skills are always in demand as well. We balance our developmental methods between trendy and timeless abilities. Our associates learn quickly because of our dynamic marketing method.”

Critical thinking is one skill future marketing managers learn in abundance. “With so many sources of information available these days, it’s vital that our people have the ability to discern value,” the president stated. “Critical thinking skills allow managers to solve complex problems and maximize the impact of each campaign.”

"With so many sources of information available these days, it's vital that our people have the ability to discern value,"

Harper Pierce & Co’s president also believes project management skills will be increasingly important for marketing managers in coming years. As she said, “To make the most of a talented and flexible team, our managers know how to shift priorities and keep others motivated at the same time because of the fast nature of our work. They have to be able to react quickly to changing customer demands and adapt to emerging trends. Strong project management skills will be essential in doing so.”

Harper Pierce & Co’s President Discusses Benefits of Dynamic Marketing

“We live in an increasingly virtual world, but dynamic promotions still have unique power,” declared the president at Harper Pierce & Co. “Our team crafts striking interactive campaigns and our firm continues to reap big rewards as a result. I believe our approach allows us to succeed in a competitive industry.”

This solution forges strong connections with consumers, which lead to lasting relationships. The president explained, “If you want to build trust and loyalty with customers, you have to interact with them in memorable ways. Our people greet customers with warm smiles and firm handshakes. I think those personal touches go a long way toward strengthening bonds, and we always remind our team to treat each customer as if he or she is the only one.”

Another benefit of this form of marketing is access to immediate feedback. “We maintain flexibility in our campaigns, and we apply what we learn from customers in real time,” the president noted. “When you’re right there with a customer, you don’t have to wait to see what’s working – you can see it in their reactions and hear it in their comments. Our team knows how to use feedback to make changes on the fly. In our evolving business landscape, I think it’s crucial to stay agile, and we work hard to do just that.”

About Harper Pierce & Co.

Harper Pierce & Co.’s approach to marketing is simple: bring clients together with consumers in a dynamic fashion. The firm’s outreach campaigns are immersed into the consumer experience to promote front-of-mind consciousness and interaction with the brands they represent. Equipped with the most up-to-date market research and demographic trends, their branding specialists efficiently and consistently deliver measurable results. The firm’s track record for success is based on their ability to build consumer bases fast and deliver a high return on investment. Through meticulous planning and teamwork, Harper Pierce & Co. consistently exceeds expectations.