Hawk Elements Uses the Latest Marketing Trends in Campaigns

Memphis, TN, August 28, 2015 (Newswire.com) - ​Ben and his team have made it a priority to ensure that all their campaigns enlist the most up-to-date promotional techniques. This involves using a wide range of new technologies. However, it also includes innovative practices. Hawk Elements has established a name for specifically focusing on personalized campaigns.

“There are constantly new ideas arising in our industry,” Ben stated. “Not all of them will be successful, but we still make sure to be aware of them so we can use all the best new concepts. Social media has been a pretty big influence in recent years. Of course, our greatest tool is individualizing our messaging for each consumer.”

"There are constantly new ideas arising in our industry,"

Ben , President

He indicated that they use a wide range of social media networks, including Facebook, Twitter, and LinkedIn. If a brand doesn’t already have these accounts, they’re losing ground. Ben indicated that social media has become central to keeping customers up to date and engaged.

“Mobile has really taken off recently,” he continued. “Ever since the first iPhone came out, we have seen more and more people using their phones to access the Internet. It is essential for brands to gear their presence toward small screens. In fact we generally advocate screen agnosticism – content that will work on any screen size.”

Personalization is probably the big winner in marketing trends today. Numerous technologies have made it easier than ever to create highly targeted – even individualized – content. Hawk Elements’ associates are particularly skilled at this due to their focus on on-site promotions.

“We take personalization really seriously here,” Ben asserted. “The consumers we interact with know we understand them and their needs. A majority of buyers want to get highly customized content for them.”

Hawk Elements’ President Announces Recruitment Push

Ben also announced a recruitment initiative at Hawk Elements. He stated that their progressive campaigns have earned a lot of attention. As such, he is expanding his team to meet demand.

“We’ve been getting great responses,” he stated. “This means that we’re going to need new people on our team. We are seeking ambitious young professionals. Experience in marketing is good but not necessary. We are primarily looking for people who will fit in our culture. Anyone interested should contact us via our website.”

About Hawk Elements, Inc.

Hawk Elements, Inc. provides comprehensive consulting and advertising services, and its team is dedicated to delivering dynamic solutions to businesses in need of assistance as they expand into new markets. The firm’s diverse group of branding specialists utilize unique means of communication to ensure widespread, compelling, and immediate impact. By leveraging groundbreaking outreach strategies, they expertly cultivate well-connected relationships between clients and consumers that result in heightened awareness and loyalty, as well as measurable profitability. The organization’s history of excellence has enabled its professionals to serve a sizable portfolio of businesses. To learn more about the company’s revolutionary services, visit hawkelementsinc.com today.