HCK2 Develops Better Online Relations for DCFR

Online, June 15, 2010 (Newswire.com) - (DALLAS) June 14, 2010 - North Texas-based and top-three integrated marketing communications agency, HCK2 Partners, recently launched the new website for the Dallas Committee on Foreign Relations. The renovated web design was necessary so the nonpartisan membership organization could best serve its constituents in real time and accurate messaging.

"This website allows DCFR to provide two very important things we have needed for some time," said DCFR President Amanda Schnetzer. "For our visitors, we are able to provide clear, up-to-the-minute information about our work and mission. For our members, we have exclusive privileges we weren't able to provide before HCK2 created those options."

The new DallasCFR.org was constructed on the progressive content management system Drupal, which is used by noted Web-savvy organizations such as MTV, Nokia, The Walt Disney Company and even the U.S. Government.

Additionally, HCK2 developed a customized back-end CRM with extensive reporting abilities needed for DCFR. These include membership details, status within the organization, event audience tracking and financial reports. Creating an exclusive area for members was important to Schnetzer to save time, streamline administrative processes and enhance the member experience. HCK2's designs now allow members to login to view member-only data, search the database and sign up for events.

"We are proud of this website because it was made to the client's needs and specifications," said CEO and Creative Director of HCK2 Heather Capps. "DCFR's site has a much-needed refreshed design in terms of presence and navigation, as well as top-of-the-line performance and functionality."

HCK2customizes each website for its clients based on their needs, much as the award-winning interactive team has done recently for architecture, consulting and engineering leader Freese and Nichols, technology innovator for elderly care EmFinders, and local, upscale real estate executive Rogers Healy.

To learn more about the Dallas Committee on Foreign Relations, visit www.DallasCFR.org. For more information about HCK2's interactive development, creative design or public relations services, visit www.HCK2.com.

About DCFR
Since 1987, the Dallas Committee on Foreign Relations has advanced dialogue and served as a resource on policy matters affecting our community, our country and the frontiers we face globally. DCFR devotes its resources to connecting senior business and community leaders in North Texas; expanding knowledge of important geopolitical issues; and generating communications that emphasize forward-looking solutions to pressing global problems. For more information, visit www.DallasCFR.org.

About HCK2 Partners
HCK2 Partners (HCK2) is an award-winning, woman-owned, Dallas-based full-service integrated marketing communications agency that has been ranked consistently among the area's top three public relations agencies in North Texas by the Dallas Business Journal. HCK2 communications programs keep clients close to customers and ahead of the competition with comprehensive media relations campaigns; creative, multimedia marketing; and innovative interactive solutions. Founded in 1998, HCK2 has developed marketing communications expertise in growth industries including: construction, direct selling, finance, energy, healthcare, municipalities, retail, technology and telecommunications. More information is available online at www.hck2.com.