Health Insurer Launches Childhood Obesity Portal

Online, June 28, 2010 (Newswire.com) - BeSmartBeWell.com offers a childhood obesity portal which aims to help the 25 million American kids who face serious health risks such as heart disease and diabetes. It uses compelling video from "real people" as well as health and nutrition experts, in addition to helpful Habits to Have® and links to trusted resources. As a result, families are able to better understand the problem and make healthy, lasting changes to their eating and exercise habits.

BeSmartBeWell.com highlights important health topics like childhood obesity with real-people videos, practical advice from leading experts and resources that inform and empower consumers. Sponsored by Blue Cross and Blue Shield of Illinois, Blue Cross and Blue Shield of New Mexico, Blue Cross and Blue Shield of Oklahoma and Blue Cross and Blue Shield of Texas, Divisions of Health Care Service Corporation, a Mutual Legal Reserve Company, an independent licensee of the Blue Cross and Blue Shield Association. See all topics at BeSmartBeWell.com.

BeSmartBeWell.com Inquiries:
Susan Zimny
312-653-2204
[email protected]

Media Contact:
Ross Blackstone
[email protected]

www.besmartbewell.com