Healthy Ageing And Ageing-in-place To Drive Asia's Silver Economy

Online, March 20, 2011 (Newswire.com) - Ageing Asia Investment Forum (AAIF) will be the first conference in Asia to discuss healthcare and ageing well for Asia's 1.2 billion ageing baby boomers. AAIF2011 is the second annual CEO-level conference organised by Xperiential Events Pte Ltd. It will be held in Singapore from 4 - 6 April at Pan Pacific Hotel.

At the opening on 4th April, Xperiential Events will launch the first Asia Pacific Silver Business Report' which looks at ageing market business opportunities in established and emerging Asia Pacific countries across 11 countries.

"Asia's ageing babyboomers will age differently from previous generations. Healthcare groups in Asia have already started to access this market with entry into home care, step-down care, seniors housing and wellness. In India, Fortis Healthcare is a partner of Impact Seniors Living Estate (ISLE). In Malaysia, KPJ Healthcare recently purchased a 51% stake in a retirement village in Australia," said Ms Janice Chia, Managing Director, Xperiential Events Pte Ltd, Singapore .

AAIF2011 will feature an international panel of 40 speakers, including those from Asia's fastest ageing markets - Japan, China, Korea, Malaysia and Singapore. The discussions will focus on investment and collaboration opportunities in preventive health, wellness, ageing-in-place, seniors housing and care for Asia's emerging silver industry. Over 200 international top business, government and not-for-profit leaders from various major baby boomer and ageing markets will attend the forum.

Event highlights include:
• Successful Japanese business models in accessing the ageing market
• Access to Asian Healthcare, Real Estate, Wellness and Aged Care Leaders from Business, Government and Not-For-Profit sectors which are actively seeking investments, cross industry collaboration and public-private partnership opportunities
• Asian healthcare groups strategies on longevity, preventive health, wellness, seniors housing and step-down care
• Identifying seniors' living solutions for Asia: ageing-in-place versus retirement communities
• Future of ageing-in-place in Asia workshop
• Ageing Asia Industry Tour that will take international delegates on a tour of Singapore's newest health, seniors care and community hospitals.

On Asia's ageing market opportunity:
"I think Japanese experiences on the ageing population are valuable when considering business opportunities in other countries. I would like to share our experiences in Japan, to learn more about the situation in other Asian countries, and to create new opportunities to collaborate with us [Japan]," said AAIF2011 keynote speaker Professor Hiroyuki Murata President, Murata Associates, Inc., Japan,

"In India, it will become a lesser taboo to have your aged relatives live away from the family. The seniors will opt for it themselves as better options become available. I take a holistic approach in investment in seniors care. It is about providing an enabled lifestyle for senior citizens with an enhanced emphasis on healthcare and wellness, hospitality, engagement, financial services and security. If you break it down into parts, you can see where the opportunities are for different businesses," said AAIF2011 speaker, Mr Harpal Singh, Chairman Emeritus, Fortis Healthcare Ltd, India.

Contact Kelvin Chung on +65 6829 2160 or email [email protected] to register as a delegate to AAIF2011.

For media registration, please email Janice Chia at [email protected].