Heather Donovan and Shannon Meirzon Launch Pyxis Communications

Online, May 4, 2011 (Newswire.com) - Heather Donovan and Shannon Meirzon today announced the launch of Pyxis Communications, a marketing communications agency providing high-quality communication programs to small and midsized businesses.

The rules of marketing and PR are changing. From search engine optimization (SEO) to blogs and social media - the Internet has become a critical component of successful marketing initiatives. Pyxis Communications will partner with companies to help navigate this unchartered territory of marketing communications.

"Finding your way through the complex maze of social media tools can be a daunting task. Our goal is to reduce that complexity, as well as help companies put together smart, integrated marketing plans that bring together the right tools to move their business forward," says Heather Donovan, Co-Founder, Pyxis Communications.

Navigating through today's digital age is not the only challenge. Frequently companies overlook the fact that marketing communications is more than just a tactical approach to building brand awareness and garnering interest. These programs should be tied to a larger strategic plan that supports the annual goals of a business.

"We recognized the need companies of all sizes have for solid communications programs. At Pyxis Communications, we will act as the arms and legs of a business - aiming to close these gaps and help clients find success no matter what stage they are in," says Shannon Meirzon, Co-Founder, Pyxis Communications.