Heating Company Look To Dominate Their Market With New E-Commerece Platform
Online, July 30, 2013 (Newswire.com) - In the heart of rural Norfolk, RA Brown Heating Supplies have grown from small a plumbing business to a large supplier, designer and installer of heating systems.
Having taken advantage of the growth in renewable energy, RA Brown have been installing both ground and air source heat pump systems to commercial and residential properties in Norfolk and Suffolk.
While RA Brown tested a range of marketing strategies, they have found that ranking naturally at the top of Google, combined with running Google Ads brought them the best returns.
"We get at least one or two enquiries a day through our website" an RA spokesperson said, "while that might not sound like a lot, you have to consider that our average order is around £15,000, which can have on-going work and lead to referrals. Having a strong online presence has enabled us to grow rapidly in the last four years."
RA Brown are now turning their attention nationally, but not for installation. They have just launched a new online platform that will help support trade people in the heating industry find the supplies they need for their projects.
Orange Heating Supplies sell anything from whole underfloor heating kits to Pex Pipe.
"Our vision with the E-commerce website is to combine a wide range of products at competitive prices with expert consultancy and advice. We encourage our customers to call up and discuss their projects, so we can offer them the best advice", the RA Brown spokesperson continued.
RA Brown will be supported by Norwich based digital marketing agency, Fountain.
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Tags: e-commerce, Heat pump kits, heating systems