Helpshift Launches Campaigns for Proactive Customer Support, Paving a Clear Path From Acquisition to Loyalty for Companies Worldwide

SAN FRANCISCO, CA, October 11, 2016 (Newswire.com) - Helpshift, the company revolutionizing the customer support experience on mobile, launches Campaigns for Proactive Customer Support, a new proactive customer support tool that gives companies the capability to harness the power of data to enable them to deliver automated and proactive customer service.

“We live in a ‘real-time,’ ‘always on-demand’ era, where products and services are delivered as apps and live on the Cloud,” said Abinash Tripathy, CEO and co-founder of Helpshift. “Campaigns take customers from first-time users to brand loyalists in the smallest window of time possible. This new capability eliminates heavy lifting and allows brands to easily automate and customize outbound messaging by bringing together in-app data and smart segmentation. By being proactive and helping customers in real-time, companies improve customer and agent satisfaction. This is the inescapable future of customer service!” 

As an online discount shopping app, our goal is to get targeted deals to our shoppers in a timely manner. We were already using (and loving) Helpshift for Support, and Campaigns turned out to be the icing on the cake. We now deliver targeted messages to our users to drive higher engagement in our app.

Frodo Zumbrunn, Product Manager: DeinDeal

How does it work?

Campaigns enable customer service teams to start outbound communication with customers, which, to-date, has been exclusively a marketing function. The feature empowers the customer service team to communicate effectively with customers based on their needs, in real-time, which drives up customer satisfaction and revenue.

Today, platforms like Helpshift are helping to break organizational silos and are enabling customer service teams to transform from being a cost-center to a revenue center.

This also eliminates the need for customers to contact customer service agents in call centers when they need help.  Agents no longer need to wait around for irate customers to contact them; instead, the customer service platform automatically engages a customer and provides solutions to them based on data it receives from the app, in real-time, about the customer’s usage of the app. The helpdesk evolves from being a reactive service desk to a smart and proactive helpdesk that can assist customers before they even know they need it.

"As an online discount shopping app, our goal is to get targeted deals to our shoppers in a timely manner. We were already using (and loving) Helpshift for Support, and Campaigns turned out to be the icing on the cake. We now deliver targeted messages to our users to drive higher engagement in our app.” said Frodo Zumbrunn, Product Manager, DeinDeal.

With Campaigns, apps can easily identify cohorts of users affected by specific issues and notify them with a push or in-app notification in real-time. This new tool provides unparalleled access to behaviors that may signal a customer is falling off, such as low engagement and slowed usage. Campaigns harnesses this knowledge to effectively halt any problems that may arise, driving down customer complaints and curtailing app abandonment.  

About Helpshift

​Helpshift is revolutionizing the customer support experience on mobile. Through an intuitive user interface, Helpshift makes it easy for businesses large and small to proactively support and engage their customers. Their support platform includes native functionality such as in-app FAQ's, in-app chat, a full CRM ticketing system, in-app campaigns, and in-app surveys, making it easy for companies to provide a best-in-class customer support experience on any device. Companies such as Zynga, Virgin Media, Microsoft, Western Union, Flipboard, Shyp, WordPress, and thousands of other industry-leading brands, startups, and developers use the Helpshift platform to provide in-app support. Helpshift is installed on 2 billion devices worldwide, and serves 300+ million mobile customers monthly. To date, Helpshift has raised $36.2 million and is backed by Intel Capital, Microsoft Ventures, Nexus Venture Partners, Salesforce Ventures, True Ventures, and Visionnaire Ventures.

To learn more about Helpshift, visit https://www.helpshift.com and follow @helpshift on Twitter.

Source: Helpshift