Helzberg Diamonds Selects Lucernex Technologies For Its Store Life Cycle Management Solution

Online, May 14, 2012 (Newswire.com) - Lucernex Technologies announced today that Helzberg Diamonds, Inc. has selected Lucernex's cloud-based Lx Retail solution to manage its over 200-store portfolio of mostly mall based locations in 37 states. Lx Retail will replace Helzberg's legacy system REM.

"We selected Lucernex because we wanted a product that could handle lease administration as part of a complete store lifecycle solution on one platform", said Steve DeMott, Director - Application Development and Support. "The Lucernex implementation methodology offers easy to use tool sets that give us the flexibility to make the system our own".

"We are very happy to have Helzberg Diamonds as a client", said Mike Nuzum, Chairman and CEO of Lucernex. "We believe using Lx Retail to manage their real estate portfolio will help them cut costs and mitigate risk while empowering them to grow".

In addition to replacing their existing lease administration and rent accounting solution, REM, in preparation for the FASB rules changes, Helzberg will be utilizing all other modules of the Lx Retail platform including Market Analysis, Site Selection, Project Management, Facility Management and Capital Project Management.

Ken Brown, EVP and CIO of Lucernex stated, "The Helzberg management and staff are experts in real estate management. They will benefit from using Lx Retail and Lucernex will benefit from having them as a client and partner."

Implementation of the Lx Retail solution will begin in May of 2012.

About Helzberg Diamonds, Inc.
Helzberg Diamonds®, a retail and online jewelry store focused on customer service, was founded in 1915 and has more than 230 stores nationwide, featuring a wide selection of fine jewelry, including diamond engagement rings and wedding rings, precious gems and watches. Helzberg Diamonds takes pride in its history of offering exceptional value, exclusive designs and timeless jewelry. Helzberg Diamonds is based in North Kansas City, Mo., and is part of the Berkshire Hathaway, Inc. (NYSE symbol BRK/B) family of companies. For the locations nearest you, call 1-800-HELZBERG (800-435-9237) or visit http://www.helzberg.com.

About Lucernex
Founded in 2000, Lucernex Technologies provides retail real estate professionals with powerful cloud-based solutions to manage the store lifecycle. All Lucernex solutions were designed "by retailers for retailers" and can manage any size portfolio of leased and owned properties. Fortune 500 companies in the corporate real estate, hospitality and retail industries use Lucernex Technologies solutions every day to ensure compliance, mitigate risk and empower effective growth. As an innovative leader in retail real estate solutions, Lucernex continues to grow its customer base by applying its Web-based software expertise and real estate development insight to provide advanced tools and services for business. For more information, please visit www.lucernex.com.