Heritage of Italy: A New Association for the International Promotion and Showcasing of Italian Artis

Online, November 1, 2011 (Newswire.com) - The goal of "Heritage of Italy" (www.heritageofitaly.com) is to promote and showcase the Italian cultural and artistic offer and to favour related international business activities.

Founded by a group of young and expert professionals in the fields of Marketing, Communication and Internationalisation, the Association aims to identify new business models allowing us to capitalise on our national Cultural and Artistic Assets.

The Association's activities are divided across three main areas: study and research; brand promotion and showcasing; supporting international spread of business.

Association President Carmelo Cutuli, an expert in Company Communication and Internationalisation, comments: "Our country is endowed with one of the world's most remarkable Cultural and Artistic Heritages and our Association's primary aim is to identify and provide tools for Administrative bodies and Companies to help make this vast strategic asset an active economic contributor. Italy's economic Renaissance will also involve the wisely-managed and respectful exploitation of our Country's Cultural and Artistic 'foundations.'"

The Institution's activity is essentially directed towards two user categories: the collective made up of Italian and foreign operators within the Cultural and Artistic sector; individuals comprised of hundreds of millions of foreign citizens, all potential or current users of our "National Cultural and Artistic Product".