Heyworks Unity Studio Attends GameDev Startup 2011

Online, April 26, 2011 (Newswire.com) - The event brought together investors and major games development companies in Russia and Belarus to help get the most promising projects to market, discuss current trends and state of the game domain and evaluate new startup project. The conference consisted of several sections and included various activities: presentations section, show room, success story sharing, elevator pitches from startups, and mash-pit.

Many of the conference speakers are well-known game designers and developers on CIS and international game development market. Alexander Shiliaev (Wargaming.net) talked about side technologies and how startups and game dev companies can minimize time and budget expenses with the help of already developed components and software. Dmitry Voronov with Nival Games Lab spoke about difficulties in gaming design and opportunities present on the market.

Alex Yarmolik, Heyworks Unity Studio CEO presented Unity technology possibilities to conference members and discussed platform advantages. "The gaming market is very fragmented right now and game makers face dilemma of developing a perfect game not only for one platform, but for at least three or four. Unity technology allows you to launch your project on multiple platforms simultaneously and reach a wider audience. And you can do this really fast, beating your rivals," says Alex Yarmolik, Heyworks Unity Studio CEO.

The importance of Unity technology and its possibilities cannot be underestimated. It allows rapid development of stunning 3D environment. Not only gaming market, but also business and education business domain can benefit from using Unity technology. With the support of all major platforms and devices businesses can deliver their content and consistent experience to almost each customer regardless end-user OS. Conference attendees showed extreme interest in Unity technology and services offered by Heyworks Unity Studio.

Heyworks Unity Studio set new connections with Alawar Entertainment and Nival Games Lab, leaders of gaming domain in Russia, Belarus and CIS during B2B section of the GameDev Startup 2011.

Gaming market is one of the fastest growing sectors of media entertainment industry. This is the first conference of this kind held in Belarus, organized as more and more Belarusian games become success on international market.