High Bluff Group Adds Valerie Crisp to the Strategic Accounts Team

SAN DIEGO, Calif., April 21, 2020 (Newswire.com) - ​​High Bluff Group (“HBG”), a national human capital management organization that exclusively supports the cannabis industry, is eager to announce the newest addition to their team, Valerie Crisp, as Director of Strategic Accounts. Valerie will be responsible for developing new business opportunities and creating customized solutions for valued clients. Her ambition to expand business and transform clientele demonstrates her commitment to the future growth of High Bluff Group and the cannabis staffing industry.  

Valerie graduated with a bachelor’s degree in Communication with an emphasis in Advertising and continued her education further by obtaining her MBA, with an emphasis in Marketing. In the beginning of her career, she started in advertising sales and worked for a conglomerate of five different publications. She also gained experience in the creative and sales departments at two different ad agencies. By 2008, she transitioned into the recruiting industry where she found her niche, gaining a vast amount of knowledge through networking and building relationships. She leveraged that experience when she entered the cannabis industry in 2018 to combine her passion for the plant with her skills and expertise. 

“I decided to take my career in Business Development into the cannabis industry because I think there is a real need to educate hiring managers on best practices. I pride myself on providing value with creative staffing solutions, while still maintaining genuine relationships,” Valerie states. “I’m most passionate about helping my clients to navigate the unpredictability of staffing in the industry. In cannabis, there’s no set road map and there are constant changes, which means you have to be ready to pivot. I like to be challenged, so working in what is still really a startup industry keeps me on my toes and is very exciting."

Valerie brings a unique approach to her business relationships that makes her stand out from the competition. She understands that you must be diligent and patient when working with clients and from day one set the right expectations. Her competitive-by-nature attitude and leadership style will create monumental success for her clients and team. 

“We strategically targeted Valerie due to her intelligence, energy and passion for the cannabis industry,” states Michael Larkins, Managing Partner. “Her experience in this space makes her an ideal subject matter expert to provide leadership to not only cannabis companies but the entire industry as we continue to mature and emerge from the shadows.”


Valerie flourishes in providing solutions to clients with varying backgrounds and organizational goals. She believes that you need to understand that “X” factor clients are looking for to really find that missing piece of the puzzle. Valerie’s hard work and determination match perfectly with the value of High Bluff Group. With her diverse areas of expertise, High Bluff Group is confident she will make a remarkable impact within the organization for many years to come.  

Source: High Bluff Group