Hincapie Hires Southeast Sports Marketing to Represent the Brand in the Southeast

Online, March 3, 2011 (Newswire.com) - Hincapie Sportswear (Hincapie), manufacturer and marketer of distinctive clothing for the performance cyclist, has hired Southeast Sports Marketing (SSM) to represent the brand in North Carolina, South Carolina, Georgia, Tennessee, Alabama and Mississippi. SSM is a bicycle industry sales group comprised of independent sales representatives Scott Williford, Cleve Blackwell and Tarbell Patten. Effective immediately, SSM will represent Hincapie for retail cycling apparel and accessory sales to independent bicycle dealers and sell Hincapie custom cycling clothing to clubs and teams in the southeast.

"We're very pleased to welcome the guys from SSM to our sales team," says Lynn Joslin, Hincapie Sportswear National Sales Manager. "These guys are well-established in their territories and they have a great reputation for taking care of their customers. We've worked with Cleve and Tarbell in the past, so we know they are already familiar with our products. The southeast is a very important territory for Hincapie and we are confident they will be able to grow sales in our area."

Southeast Sports Marketing was formed to leverage the collective resources and knowledge of its individual members. By combining forces, Williford, Blackwell and Patten assist one another and ensure that they are giving the best customer service to their dealers. Combined, they have over 15 years of sales experience at every level from manufacturing rep to retail management, so they understand the challenges facing today's bicycle dealers. SSM's principals have proven their abilities by consistently growing the business with the brands they represent. They will draw on this extensive experience to grow Hincapie sales in their territories.

"SSM is extremely excited about the opportunity to represent Hincapie in the Southeast," says Williford. "There are very few companies who have the authenticity of this brand, and it is a great fit for our company. We are look forward to growing this line's market share in our territory."

Dealers in North Carolina and South Carolina are encouraged to contact Cleve Blackwell directly at 678-283-6972 or [email protected].

Dealers in Georgia are encouraged to contact Scott Williford directly at 931-261-2909 or [email protected].

Dealers in Tennessee, Alabama and Mississippi are encouraged to contact Tarbell Patten directly at 423-240-0981 or [email protected].

Dealers can also contact Hincapie Sportswear at 866-359-4796.