Hip Digital Goes To The Movies With McCain Frozen Pizzas

Online, February 21, 2012 (Newswire.com) - Toronto, Ontario - Hip Digital Media (http://www.hipdigitalmedia.com) the leader in social rewards and promotions with premium digital content, today announced a special promotion that brings together two of Canada's greatest loves - movies and pizza. As part of a unique social media engagement initiative, Hip Digital has created a digital rewards program at mccainmovies(dot)ca, whereby consumers who purchase one of more than three million specially marked packages of McCain Rising and Thin Crust Pizzas will receive a complimentary Warner Bros. movie.

"Engagement is the new marketing, and what better way is there to engage a family than to offer them a family movie night," said Baris Karadogan, chief executive officer, Hip Digital. "Our exciting concept unites two of Canada's favourite brands for the enjoyment of Canadian families. We're excited to reward Canadian pizza lovers for their good taste with easy access to some of the best films available today," he added.

"Hip's relationship with leading Hollywood film studios enables us to offer online movies on behalf of leading brands like McCain, and is indeed a coup in promotional marketing," continued Mr. Karadogan. "Hip helps brands build social media engagement by offering rewards for "likes" and other Facebook activities, which can be fully integrated into a brand's existing marketing channels."

He continued, "We license music from every major, as well as key independent labels in the US, Canada and the UK and were the first to have licenses from all four majors in all three of these territories. It's exciting to be able to do the same now, with Hollywood feature films."

"Canadians can feel good serving McCain Pizzas because they are made with simple, wholesome ingredients," said Paul Gallagher, director of marketing at McCain. "With this exciting new movie promotion, we wanted Canadians to have another reason to feel good by providing all the ingredients for a great family pizza night."

The promotion is backed by national TV spots, promotional packaging, a social media campaign and in-store advertising and POS.

About McCain
McCain Foods (Canada) is the Canadian division of McCain Foods Limited, an international leader in the frozen food industry, employing 19,000 people and operating 50 production facilities on six continents. McCain is the world's largest manufacturer of frozen potato specialties, and also produces other quality products such as pizza, appetizers, vegetables, juices, and desserts. The company has 12 production facilities and 3,000 employees across Canada.

About Hip Digital Media
Hip Digital Media is a leading social rewards and digital promotions company. Hip Digital licenses content and builds technology that enables innovative turn-key customer experiences for Fortune 500 brands and online media companies. In addition to its promotions business, the company supports many of the world's largest rewards programs who combined reach more than 100,000,000 people across 6 countries. Experience Hip Digital's suite of services at hipdigitalmedia(dot)com.