Hip Digital to power MP3 downloads in Platinum Life.

Online, March 10, 2010 (Newswire.com) - Austin Tx, and Palo Alto, CA (March 11, 2010) - Are you the next Ludacris or DJ Skee? Find out and download their tunes while you do it. New gaming sensation Platinum Life offers you the chance to become a famous DJ, Rapper or Artist. Using The Digital Music Engine from Hip Digital Media, Heatwave is able to seamlessly integrate a music store into their web and facebook app. Gamers will buy and earn Platinum Points that can be redeemed in the Platinum Life store for millions of major label MP3 Downloads and other virtual goods.

"Platinum Life is the perfect application for the Digital Music Engine," said Baris Karadogan, CEO of Hip Digital Media. "Our technology will allow Heatwave to fully integrate music sales and promotions into their social media application. The Platinum Life experience shows clearly that content sales will be integrated into our online experiences. Consumers don't need to launch a client to buy music."

"Music downloads are a big part of the Platinum Life experience." said Kevin Saffel, chief technology officer for Heatwave "Hip Digital offered all the elements we were looking for in a partner including a robust catalog, mature API's and affordable pricing."

This unique integration is the first social media application for the Digital Music Engine which already reaches over 100 Million consumers worldwide with partners like Sony Music Entertainment and Bank of America. Clients like Choice Hotels and Wells Fargo utilize the Digital Music Engine for access to over 3 Million tracks in the US alone. The Digital Music Engine is also the backbone of major loyalty platforms including "Thank You" from Citibank in the US, Aeroplan in Canada and Nectar in the UK.

About Hip Digital
Hip Digital Media is a leading global Digital Music Company. Hip Digital Media brings together music, brands and consumers through custom built technology, including the Hip Digital Music Engine (DME) and (PACE™), its Content Management System. Hip Digital technology allows our customers to leverage the power of music to achieve their marketing and sales goals. Our customers are Fortune 500 brands, rewards programs, retailers and online media companies. For more information please visit: www.hipdigitalmedia.com.

About Heatwave Interactive
Based in Austin, TX, and established in 2007, Heatwave Interactive, Inc. is a game development studio and online publisher revolutionizing the entertainment landscape by creating cross-media properties for gaming, film, music and television. The credited works of the veteran team includes over 200 commercial video, PC and tabletop games, as well as Academy Award-winning films. Heatwave's current products offerings include iSamJackson (iPhone and iPod touch) and the soon-to-launch hip hop social gaming experience Platinum Life: Web Edition (Facebook/Web Browser). For more information please visit www.heatwave.com