Hobson Singapore International Is To Debut Global Online Trade Portal For Steel And Metal Products

Singapore based metal trading company Hobson International Pte Ltd is planning to build global online marketplace for steel products.

Singapore based metal trading company Hobson International Pte Ltd is planning to build global online marketplace for steel products.

"We have a broad customer base across the world in steel and metal industries, now it is time to bring our resources online and make the world's leading portal for global steel product traders", said Mr. George Widijaya, the vice president of Hobson International.

The company claimed they have found a partner in China that will jointly operate the online trading platform with Hobson. "It is a right decision from the management team", said Mr. Widijaya. "About 45% of steel product suppliers come from China. As a manufacturing base, China has been providing global consumers decent quality products with reasonable prices. Forming partnership with a Chinese company will provide us direct approach with local players. This will in turn better serve global buyers from North America, Europe and South Ease Asian markets."

Obviously, Hobson believes in the future of B2B e-commerce. "Someone may say B2B is an outdated topic but we don't think so. E-commerce as an industry is of only 15 years' history and we think it is just starting. In the future, doing vertical is the key," said George, "We have our expertise in steel industry. We know what customers want and we know what the distribution channel look like. Now it is time for us to employ this expertise by engaging in vertical portal online." It is all about how to bring true value to small and medium businesses in this segment.

Meanwhile, George also pointed out that China is becoming a huge market for high quality steel product consumption. It has been importing more and more high quality and special steel products from other countries. Hobson's online marketplace will help satisfy richer China with higher quality industrial and consumer steel products. "Big wave is coming and our portal is going to help those who want to follow this big wave".

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Tags: b2b marketplace, global steel trading


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Brant Singh
Press Contact, Hobson Singapore International