Home Baking Supplier, George Wilkinson, Launches Innovative Great British Bakeware

Online, July 15, 2011 (Newswire.com) - Burnley-based bakeware supplier George Wilkinson has launched a new range of products, which represents the cutting edge in home baking.

The Great British Bakeware range demonstrates not only George Wilkinson's excellence and innovation in bakeware manufacturing, but also reflects the brand ethos - designed to perform and built to last.

This high end product has an innovative long life coating that is totally unique to this range.

An extremely versatile baking supplies range, Great British Bakeware is stove safe, benefits from a ceramic reinforced triple coating has outstanding non-stick properties, and is safe for use with metal tools.

Independent tests have shown it outperforms all its competitors on performance.

The packaging and labelling draws on our British heritage and has been designed to give a nostalgic yet premium appeal.

A message to consumers also features on the packaging communicating the company's provenance as well as our commitment to produce the highest quality and most environmentally conscious bakeware possible.

The Great British Bakeware range was put to the test at Nigel Haworth's and his fellow chefs will be demonstrating their culinary skills and flair throughout the two days.

Chefs recently tested this premium range to see why independent tests have shown it to out-perform other home baking brands - even those with lifetime guarantees.

The new Great British Bakeware range by George Wilkinson will be in use on the day.

Last year the newly launched show attracted nearly 4000 visitors throughout the day. This year it is back and is being held over two days to give everyone the chance to really savour the experience.

The Fantastic Food Show is more than a food festival or food market, there is so much more to see, taste and take part in.

The North West is the food capital of Great Britain, a rich fertile soil where wonderfully talented artisan producers create some of the finest foods available.

Made in the heart of Lancashire, the Great British Bakeware range comes with a 15-year guarantee. It is also George Wilkinson's greenest bakeware yet, and using 60 per cent recycled British steel.

Tina Carswell, managing director says; "We understand that consumers are increasingly aware of the provenance of the goods they source and are looking not only for great value in their bakeware, but also for a product that will deliver excellent performance for many years to come.

"We are extremely proud of our 80 years heritage, and are looking forward to offering many new and exciting products to delight keen cooks and budding bakers."

Today, George Wilkinson products enhances its premium appeal, thanks to a combination of inspired design and manufacturing excellence - every piece made with pride, right here in Britain.

For more information on Great British Bakeware, visit http://www.george-wilkinson.com.