Home Builder Blogs Build New Audiences of Buyers

Online, September 8, 2010 (Newswire.com) - Oakland, CA - Builder Target, the online resource for home builder internet marketing, recently published several resources that provide information about how blogs can drive more traffic and sales as part of an overall home builder social media strategy.

"Home Builder blogs have become a powerful tool to expand the sales message and engage potential buyers," states Dawn Sadler, Founder of Builder Target. "We have seen an increase in the number of home builder blogs and their effectiveness in reaching potential home buyers online."

New home marketing plans can feature a variety of home builder blog topics to inform buyers about market trends, buyer testimonials, local neighborhood events and lifestyle, updates about local schools, and more. In addition, blogs can include home builder videos and other visual tools that can help online home shoppers narrow down their new home choices from the comfort of their home or office.

"Blogs are one of the few marketing tools that home builders have that provide value for home buyers at every stage of the transaction," says Sadler. "From a new home marketing standpoint, home builder blogs are an effective tool for prospecting, lead conversion, buyer retention and home buyer care and referral."

Blogs are often additions to a main home builder website and offer more tools to convert home builder website visitors to sales leads. Blogs provide new home marketing teams more control over their campaigns with easily editable pages and tools. Blog updates function similar to home builder email marketing campaigns by delivering information about new incentives, events, and other product updates directly to a subscriber's email or reader.

"Blogs offer home builders more flexibility to communicate with potential home buyers about changes in market trends, interest rates, product offerings, incentives, and other information that is highly relevant to a buyer's decision to purchase a home," Sadler reports.

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