Honest-1 Auto Care Announces Military Veterans Franchise Program: Offers Steep Start-Up Discounts

Online, May 31, 2011 (Newswire.com) - Honest-1 Auto Care, the only national full-service auto repair and maintenance franchise that is 100 percent ESA® Certified Eco-Friendly, today announced it is offering a discount of more than 15 percent on franchises for qualified military veterans. The savings will equal $5,000. Honest-1 enacted this program to help military veterans make an easier transition to civilian life.

"We're pleased to help veterans as they change their careers, and we want to show our appreciation for all they've done to protect our country by easing the cost to open an Honest-1 Auto Care shop," said Jack Keilt, President and Chief Executive Officer of Honest-1 Auto Care.

The initial franchise fee of $30,000 will be reduced by more than 15 percent for veterans who are honorably discharged from any branch of the military service. The reduction applies only to the first location the franchisee opens.

Honest-1 Auto Care has partnered with the International Franchise Association and its Veterans Transition Franchise Initiative, known as VetFran, to make the lower franchise fee available to veterans. VetFran was established in 2002 to help military veterans seek the dream of small-business ownership.

"The skills these talented veterans honed in the military - such as teamwork, dedication and an appreciation for processes - are the types of skills that will make them successful Honest-1 Auto Care franchisees," added Keilt.

About Honest-1 Auto Care®
Honest-1 Auto Care® is the only national full-service auto care company that is 100% ESA® Certified Eco-Friendly. Honest-1® leads the industry in numerous eco-friendly initiatives including strict recycling of automotive materials, pollution prevention, resource conservation and offering Eco-Friendly Auto Care® services such as the ECO TuneUp® and ECO Oil Change. In addition to its high environmental standards, Honest-1® has a very unique customer centric approach to the auto care industry providing centers which are family-friendly, characterized by clean and upscale waiting areas, Internet cafes, children's play areas, comfortable leather chairs and couches, big screen TVs and complimentary beverage stations. With 22 locations operating, Honest-1® plans to open 10 more locations nationwide in the next year. Honest-1® is a participant in the VetFran initiative, offering a $5,000 discount off the initial franchise fee for any U.S. military veteran who buys a franchise, and was ranked 338 in Entrepreneur magazine's 2011 "Franchise 500." For more information, visit www.honest-1.com.