Honest-1 Auto Care Revs Up Franchise System During 2011 Convention

Online, July 6, 2011 (Newswire.com) - Sessions on boosting the bottom line, ramping up revenue, increasing customer leads and learning best practices all kept Honest-1 Auto Care franchisees captivated during the company's recent convention at the widely acclaimed Carefree Resort and Conference Center in Carefree, Ariz.

For three days, company leaders from the home office, national vendors and some top performing franchisees led informative seminars, case-based exercises and panel discussions that educated franchise owners and area representatives on successful business strategies to attract more customers and pump up profits at their shops.

In addition, Honest-1 Auto Care honored several franchise owners for business excellence, including:

• "Developer of the Year": Jim Henkel of Minneapolis, Minn.
• "Franchisee of the Year": Steve Grimes of Portland, Ore.
• "2010 Highest Annual Sales": Jim Henkel
• "Highest One Week Car Count": Bob and Kris Silvester of Provo, Utah
• "Excellence in Customer Service Award": Bob and Kris Silvester of Provo, Utah and Robert Campbell of St. George, Utah
• "2010 Highest Single Week Sales": Jim Henkel
• "Image Award": Steve Grimes
• "Most Improved Performance": Dan Morris of South Daytona, Fla.
• "Rookie of the Year": Matt Sederstrom of Eagan, Minn.
• "Highest One Week ARO": Rich Margo of North Las Vegas, Nev.
• "2010 BOA Members": Robert Campbell, Jim Henkel, Barry Cade (Kent, Wash.) and Jeremy Williams (Albuquerque, NM):
• "2010 Ad Fund Committee": Jim Henkel, Dan Morris, Mark Porcelli (Middlesex, NJ) and Steve Grimes

"We were thorough in our evaluation and although it was close for many of them, nobody was more deserving than these award winners. I am so pleased to give these recipients awards for their continued success as part of the Honest-1 Auto Care family," said Jack Keilt, president and CEO of Honest-1 Auto Care. "It's truly an honor to see such diligent business leaders at the annual convention who are making a difference in the communities they serve. They all put in so much effort to make the brand what it is today."

This year's convention sponsor, Carquest, earned the "2010 Vendor of the Year" award. Honest-1 partners with Carquest and other leading vendors in the industry to further enhance its quality and service offerings to consumers.