Honestly, Is This EBook 'En-Titled' To Be An IStory?

This highly interactive "picture & video" ebook for the iPad is a brazen attempt to earn the 'entitlement' to the iStory label. Find out and be the judge of whether it truly deserved to be titled as an iStory.

Honestly, Is This eBook 'En-Titled' To Be An iStory?


The iStory of the Three Little Pigs: by MLC Ventures Singapore


This is the maiden release of an interactive ebook by a publishing start-up in the silicon heartland of Asia. This highly interactive "picture & video" ebook for the iPad is a brazen attempt to earn the 'entitlement' to the iStory label. Experience and not just read & view this ebook, preferably with the kids. Find out and be the judge of whether it truly deserved to be titled as an iStory.

Singapore, 07 August, 2013 - In the age of the ebooks, can we still call "children's picture book" as such?

"The iStory of the Three Little Pigs" by MLC Ventures Singapore is testing the limits of such terminology. With the traditional colourful illustrations of a typical children's picture book, this ebook also incorporates animation, music, sound effects and video in its story. And as if these were not enough, it even allows for the direct intervention of the reader in the unfolding of the 'all-too-familiar-or-so-you-think' children classic.

No wonder, in creating this ebook with so much features built-in, it felt more like 'building' a story rather than just simply writing one.

But what is iStory anyway? After iPod, iPhone, iPad and iBooks, what really does the "i" in the iStory stand for? Internet? Interactive? Innovative or just plain Intertaining only?

The ebook is currently available only in the Apple iBookstore and works with an iPad.

About the Author: Philip stumbled into the 'building' of ebooks when his then 4-year-old son inadvertently created a story in one of their father-son reading sessions. He eventually had his son's story published but also realised in the process that he has a knack for creating a different breed of interactive storybooks. This ebook is the first of a series of similar storybooks he plans to create and publish.

For more information of the ebook, The iStory of the Three Little Pigs, please visit: Apple iBookstore

Alternatively, you may also drop us an email at [email protected] in case you would like a free copy for previewing the ebook.

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Tags: 3 Little Pigs, ebooks, iStory


About MLC Ventures Singapore

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Philip Cua
Press Contact, MLC Ventures Singapore