Hong Kong's 34th international film festival goes mobile with TheTMSway

Online, March 26, 2010 (Newswire.com) - The largest and most popular award-giving body for films in ASIA, the Hong Kong International Film Festival is using mobile, in association with TheTMSway, to connect with all the film fanatics across the region as it celebrates this year's 34th festive recognition of quality films, film makers, and talents.

The 34th Hong Kong International Film Festival (HKIFF) is partnering with Asia's leading mobile technology provider, TheTMSway Ltd, in mobilizing the country's reputable 17-day festival. This mobile service includes the presentation of more than 70 trailers and offers to follow the latest news in real time via the HKIFF Twitter feed.

TheTMSway has built the HKIFF's official mobile portal aimed to propose various event features filled with informative and non-stop entertainment. The service is accessible by all Mobile users via mobile internet browsers (TMS proposes an automatic content optimization for more than 5000 phone models). Fans can watch on direct streaming and /or download the movie trailers of this year's film entries and nominated finalists. The mobile portal also features news articles of film screenings and daily activities of the HKIFF in which mobile users can access and read on.

Worldwide Mobile subscribers and movie fans can access to the mobile portal and bookmark it, log on at TMSsearch.com using an Internet mobile phone, and enter the shortcode: HKIFF 2010. Movie goers can also go to the Hong Kong International Film Festival's website (HKIFF.org), and click on the mobile portal's banner to receive the direct link to the HKIFF mobile portal (a service powered by TheTMSway) via a free SMS message alert.