Hoteldirektory.com Announces Launch of Asia's First Directory of Hotels

Online, April 4, 2011 (Newswire.com) - Launched earlier this year, Hoteldirektory.com is the first directory of Hotels focused entirely on hotels in Asia.

Featuring hotels in all key Asian destinations, Hoteldirektory.com provides its users with the accommodation's description, contact information, images and address. Unlike other more limited travel directories which provide access to directory-styled, text only hotel information, a search on Hoteldirektory.com results in a list of dynamic links which connects the user directly to each hotel's own website. Offering an extremely user-friendly interface and an information-packed site, searches can also be filtered by rating, accommodation type and popular locations within any given destination.

By linking directly to the hotel's own website, Hoteldirektory.com allows each hotel to have complete control over pricing and promotions, without the hassle of managing separate inventory, allotments or commissions. Linking also ensures that the implementation of hotel properties onto the website is virtually effortless and is completed within one working day from submission. And since hotel rates and availability are derived directly from the hotel's website, no ongoing maintenance is required.

This is the future of the online hotel industry, which is slowly breaking away from its dependence on discount and consolidator websites. As hoteliers face mounting pressure to show return on advertising spend, they are actively looking for more relevant and measurable means to drive traffic to their own brand website. Hoteldirektory.com is one of the very few travel portals that is not based on a commission, merchant or Pay Per Click model. Rather, for a fixed monthly fee they simply feed targeted web traffic directly into hotel property websites via hyperlinks. The property's own Website Booking Engine is used to make the transaction and affords the property the opportunity to participate in Online Distribution without the concerns found in working with traditional Internet Travel sites such as discounted rates driving down ADR, commissions diluting revenue and cumbersome management of extranet inventories.

At the same time, by connecting directly to each hotel's website, Hoteldirektory.com users also benefit. They can make their bookings assured that the price of their hotel rooms have not been inflated by the fees and commissions associated with third-party reservation sites.