How One Mother is Helping Harness the Powerful Buying Power of Moms to Help Other Mom-Run Businesses Succeed

Online, August 18, 2010 (Newswire.com) - There are 75 million mothers in the US, all of whom influence 85 percent of their household purchases. That's about $2.1 trillion per year in spending, according to the Marketing to Moms Coalition. And yet, according to the U.S. Small Business Administration, over 50% of small businesses fail in the first year and 95% fail within the first five years.

Enter www.BerryBestMoms.com, an ecommerce website dedicated to helping Mom-Invented businesses survive and even flourish.

Founder Kim Lemmonds knew there must be a good way to harness the powerful buying power of moms in a way so that they could support each other's small business endeavors, while at the same time bringing innovative Mom-Invented products to a larger market. She didn't want the same baby and kid products as everyone else for her own kids and to give as gifts, and she wanted to spend her money supporting small businesses rather than just the usual large retailers. So she created www.BerryBestMoms.com, which sells only Mom-Invented products and so far has over 130 "mom-preneur" products.

"I was finding that in my quest to support mom-inventors and spend my own money with small businesses, I couldn't buy more than one or two products in one place," said Ms Lemmonds. "I was shopping all over the place, and paying tons of different shipping fees. It was time-consuming and expensive."

With the failure rate of small businesses so high, BerryBestMoms.com strives to support mom-run small businesses by offering a product line that is focused on items to make the lives of babies, kids and parents easier, more interesting and more fun. Most are not items you'll find in mass market locations, so each sale on the site supports Mom-Inventors and their families across the globe.

BerryBestMoms.com's mission is to keep it simple for the customer, and always make their needs the top priority. It is the only completely independent website of its type. It was launched in July 2010 by Kim Lemmonds, a Maryland resident with a background in marketing. BerryBestMoms.com is a small business itself and as part of such a community, strives to keep customer service and quality paramount.