HuHot To Crowd-source New Sauce Name with Facebook Contest

Online, April 28, 2011 (Newswire.com) - HuHot Mongolian Grill is holding a contest to let its Facebook fans decide the name for this summer's Sauce of the Season. Each quarter the create-your-own stir fry concept unveils a new limited-time sauce available on the food bar such as the current offering, Thai Lemon Basil™. This week HuHot guests will have the opportunity to name next quarter's Asian orange sauce through a Facebook contest.

Consumers can submit sauce name entries starting today via the HuHot Mongolian Grill Facebook page, http://www.facebook.com/huhot. Top sauce names that best communicate the flavor profile and HuHot brand will be selected, then fans will be allowed to vote for their favorite the following week. Those who submit sauce names that make it to the voting round will win a $25 HuHot gift card. The final winner will receive a party for 10 people at their local HuHot plus their name will be featured on all point of sale materials promoting the next sauce of the season, including posters and banners. As an added perk the final winner will get to taste the sauce they named in a sneak-preview event prior to its national launch.

HuHot has a large and active fan base of over 83,000 people on Facebook. Recently the online restaurant industry publication, MonkeyDish.com placed HuHot just behind larger chains, like Pei Wei and Qdoba, in their social media index for restaurant companies. According to HuHot CEO Andy Vap, "HuHot has a cult-like following, and it's only natural to reach out to those who know and love our concept to get them involved in making this decision. We're excited to see what our creative Facebook community comes up with!"

Anyone who "likes" HuHot on Facebook can enter a sauce name though a special tab on the page dedicated to the Sauce of the Season naming contest. Entries must be accepted by May 11, 2011.

For more information contact: Monica Minford, Director of Web Development, (406) 251-4303 [email protected]