ICBM-School of Business Excellence Ties Up With PurpleLeap For Employability Training

Online, July 24, 2012 (Newswire.com) - ICMB School Business Excellence (ICMB-SBE), a premier institution in Management Education, today announced a unique partnership to provide Skill Enhancement Programs, to train the students on domain specific job skills. The program will be run in partnership with PurpleLeap, a Pearson Educomp Company and a pioneer in entry level talent management. Students will undergo training at the PurpleLeap Atrium for Career Excellence (PL-ACE) set up within the campus. This partnership will function as a one-stop solution for career management and skill development of students including placement. The program is expected to immediately benefit students from ICMB-SBE. Prof S. Zarar, Director, ICMB-SBE, Prof. Jitender Govindani, Director-Academics, ICMB-SBE, Dr. Ritu Zarar, President, ICMB-SBE and Mr. Amit Bansal, PurpleLeap were present at the event.

ICMB-SBE will benefit from PurpleLeap's BizLeap and MaxLeap programs through this partnership. BizLeap, the first ever 'finishing school' for management graduates equips these students with the requisite skills, acumen and expertise expected of them. The BizLeap curriculum includes role-specific insights for specializations like sales & marketing, finance and HR roles, simulation and management games for experiential learning apart from corporate involvement through mentoring, internships and interaction with professionals. Students will get hands on experience of real life business situations and how they would deal with it. These training programmes aim to fill in the gap between theory and application, help students handle management situations and catapult employability of management graduates. PurpleLeap also brings in corporate partnerships to ensure that students from ICMB-SBE have better employment opportunities..

The state-of-theart learning infrastructure takes learning beyond the four walls. The entire program will be supported by a high-tech infrastructure which includes learning and discussion portals for assessment and tracking of a student's performance. The training through VSAT infrastructure allows for best faculty from across the country to train students and provides a robust role-play and feedback mechanism to help students improve their skills.

Speaking on this occasion Prof. S. Zarar, Director to ICMB-SBE said, "We are delighted to announce our tie up with PurpleLeap. Over the last 20 years ICMB-SBE has endeavoured to improve the quality of education imparted at our institute. We have made efforts to address the needs of students requiring special care as well as those of advanced learners. We are aware that in the current job market students with a better employability quotient will be better positioned to exploit the job opportunities available. We are sure that PurpleLeap completely understands the gap between existing skills and desired skills among graduating students and that their unique training model will help our students to be well equipped for their careers."

Addressing the media, Mr. Amit Bansal, CEO, PurpleLeap, said, "Management education has struggled to keep pace with the growth in the economy. As demand for quality candidates with employable skills surges, there is a pressing need to equip them with programs that will fill the gap between theory and practice. The Bizleap and MaxLeap training programs aim to do just that. Students from ICMB-SBE will benefit from interactions with industry, domain experts and a national discussion portal that will make this a refreshing experience. We hope to enable the students of ICMB-SBE attain their dream careers."

Backed by Pearson, a world leader in Education, and Educomp Solutions Ltd., the country's largest technology driven Education Company, PurpleLeap's core strength lies in delivering training in colleges by setting up technology-driven career centres that help combine academic learning with insightful skill-building for industry application.

PurpleLeap currently has presence in over 150 colleges across the country and is training over 30,000 students. By the end of financial year 2012, PurpleLeap plans to be present in 500 colleges across the country.