ID Wholesaler Launches Fresh, New Website

Online, July 29, 2013 (Newswire.com) - ID Wholesaler, the leading supplier of photo identification products, recently launched a new website at www.IDWholesaler.com. The updated website provides a fresh, new look and innovative tools to make shopping online for photo ID products - such as ID card printers, card printer supplies, ID badge accessories, and more - easier, faster, and more enjoyable.

"Just as we stay on top of the latest technology in the photo ID industry, our website must also use the latest technology available in web design. We've implemented a number of improvements both behind the scenes and within the design to improve the user experience," says Jennifer Clancy, marketing manager at ID Wholesaler. "Additionally, we have updated elements of our branding to reflect the expertise that our highly trained team delivers."

Highlights of the recent updates to the ID Wholesaler website include:

- Fresh design - The new color scheme and font styles are clean and modern.

- Easy site search - A top bar "sticks" as the visitor scrolls down the page, for easy access to Search, Account Login, and the Cart from anywhere on the page.

- Convenient mini-cart - As visitors place items in their cart, they can easily view these items in a mini-cart from any page on the site.

- Clear navigation - To make it faster and easier to find products and shopping tools, the top navigation now includes imagery and product selector tools within the drop down menu.

"All of the changes and new features were created with our customer in mind," says Clancy. "Like many technology products, purchasing ID card printers can be intimidating, especially for those new to ID card printing. Our goal with the new website was to provide an intuitive and efficient shopping experience."

To learn more about the new, improved ID Wholesaler, visit www.IDWholesaler.com.